The old cliché "First impressions last" should be remembered. When I turn up to quote I always where my well pressed uniform, as I do when I turn up to any job. Once I have met and greeted the prospect with a cheery smile and shook hands, I start to either take my shoes off or put my over-shoes on.
Women especially like to be told their sofa, carpets, décor or pictures are very nice as they love a compliment. I was told this years ago and thought that the person who told me was barmy...

But it certainly does no harm.
With regards to pricing, I always watch for the expression when I tell them how much it is going to cost. I had one the other day who did the "Plumber's teeth sucking" action and shook her head. But I told her that we didn't charge VAT on top of that and she seemed to be happy at that point...

Another good point, use the words "We" and "Us" when you're mentioning what you will do for them, they'll get the impression you're a bigger firm and for some reason, this gives them confidence.
I must say that it is very rare that I lose a job when I go to quote, I do get on with people in general and I think that this really helps. But if you are one of a couple or three of carpet cleaner's out to quote, NEVER even mention them. If you start saying "So and so uses a crap machine and Daz on your carpets!" you will come across as desperate. Instead, concentrate on "Bigging" yourself up and make them realise that they can trust in you and your work 100%.
I do get it where I know that me and the customer are never going to get on, I had one several weeks ago and I really had to bite my tongue because of her sheer rudeness. But I still, somehow managed to get the job and she actually ended up being really happy because I'd exceeded her expectations. With people like that there are no hard and fast rules, just hope that luck is on your side and they aren't an axe murderer....
