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AshWhite

  • Posts: 3427
how effective?
« on: June 22, 2011, 02:31:47 pm »
I've had a phone call from a local indian restaurant offering advertising on their menus, full page for £500, half page for £350 or quarter page for £200, to be featured on the menus for 12 months. They reckon they'll go through 15-20,000 menus in that time, between the restaurant and delivered all within my target area. Has anyone tried something similar in the past, and if so what sort of results did you achieve?
Thanks,
Ash
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

from edge2edge

  • Posts: 1507
Re: how effective?
« Reply #1 on: June 22, 2011, 02:48:00 pm »
Ash first thing i would ask myself is how confident i am at getting curry stains out of carpets/fabrics and some are impossible.Regards Alan(swindon)

AshWhite

  • Posts: 3427
Re: how effective?
« Reply #2 on: June 22, 2011, 02:53:29 pm »
There is that aspect, but I think I'm more interested in having my ad pinned to customers' walls/kept somewhere that they might see it every couple of weeks (as opposed to my own dedicated leaflet which largely ends up in the bin I'm sure!). 15000 of them for £200 doesn't seem like bad value I thought?
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

Colin Day

Re: how effective?
« Reply #3 on: June 22, 2011, 03:18:54 pm »
The only time I look at an Indian menu is when I fancy a chilli chicken tikka and I couldn't tell you what's advertised on our menu... I could think of a better way of chucking money away.....

AJB

  • Posts: 787
Re: how effective?
« Reply #4 on: June 22, 2011, 03:33:12 pm »
Don't bother it won't work. All you are doing is funding their printing
costs.
www.ajbcarpetcleaning.co.uk
At the end of the day a Satisfied Customer is all that counts, They'll come back and so will their friends!!!

Adam P

  • Posts: 1453
Re: how effective?
« Reply #5 on: June 22, 2011, 04:05:37 pm »
you think your leaflets will go in the bin but there 15,000 - 20,000 per year for just one restaurant some reason wont? and then enough of those people will want a carpet cleaner, and then chose you over the others on the rest of the page?

i doubt they'd want this option as it sounds like they want to fund their printing costs but maybe worth doing 2 cleans a year in their restaurant free instead and you can put something on it saying we're recommended by this restaurant?

AshWhite

  • Posts: 3427
Re: how effective?
« Reply #6 on: June 22, 2011, 04:09:36 pm »
I would be the only carpet cleaner on there, a customer of mine gave them my number. I've arranged to meet the guy on friday so maybe I'll just see what he's got to say or if he's willing to do a deal.
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

Adam P

  • Posts: 1453
Re: how effective?
« Reply #7 on: June 22, 2011, 04:18:37 pm »
ah ok. suppose decide whether you think the price will be worth it. imo doing a deal and putting it down as a recommendation would be the best choice as then it'll only cost you a couple nights work

markpowell

  • Posts: 2279
Re: how effective?
« Reply #8 on: June 22, 2011, 04:28:17 pm »
Dont waste your money mate spend it on a leaflet drop or internet, the only way forward imo

clinton

Re: how effective?
« Reply #9 on: June 22, 2011, 04:38:32 pm »
Maybe go with marks option mate and get a good web site up for that money..

Doug Holloway

  • Posts: 3917
Re: how effective?
« Reply #10 on: June 22, 2011, 04:47:30 pm »
Hi Guys

A complete waste of money.

Stick to what really works, websites, leaflets, YP??, selling.

Cheers

Doug

Jim_77

Re: how effective?
« Reply #11 on: June 22, 2011, 05:01:58 pm »
Forget it, they're just looking for a way to subsidise their leafleting!!

garry22

Re: how effective?
« Reply #12 on: June 22, 2011, 05:46:06 pm »
I agree with the others but if you are determined, why not offer them 5% commission on any work generated instead of paying up front?

Steve Chapman

  • Posts: 1743
Re: how effective?
« Reply #13 on: June 22, 2011, 05:55:35 pm »
no ! no ! no !

None of these type of things ever work,

I would either spend on leaflets, a website + seo or google adwords ( if you know what you're doing )


Regards
Steve

Re: how effective?
« Reply #14 on: June 22, 2011, 06:01:40 pm »
I've had a phone call from a local indian restaurant offering advertising on their menus, Ash

First off, was it the restaurant that phoned you? Because there are enough scams going around where these advertising companies say they are x,y,z when infact they aren't.
If it is the restaurant then I would have a word with them and ask to see an example of what they have in mind and take it from there.
The general opinion though is that these don't work because if I was ordering food the last thing I would think of reading would be the adverts, although take away curry....carpets....might be something in it eventually.

colin thomas

  • Posts: 813
Re: how effective?
« Reply #15 on: June 22, 2011, 06:35:01 pm »
keep clear of advts on menus, estate agent glossy handouts, football/cricket/rugby fixture lists, cards in supermarkets and anything else similar. if you do feel inclined to waste money, send it me before you fund someone else's printing costs,

 ::)
colin thomas

AshWhite

  • Posts: 3427
Re: how effective?
« Reply #16 on: June 22, 2011, 06:44:30 pm »
Correct me if I'm wrong, but I'm not sensing a lot of love for this scheme? :) cheers for the feedback guys
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

clinton

Re: how effective?
« Reply #17 on: June 22, 2011, 06:49:43 pm »
Think a few if not many of us have done something in the same line and it just didnt pay off mate....


John Kelly

  • Posts: 4461
Re: how effective?
« Reply #18 on: June 22, 2011, 06:56:57 pm »
keep clear of advts on menus, estate agent glossy handouts, football/cricket/rugby fixture lists, cards in supermarkets and anything else similar. if you do feel inclined to waste money, send it me before you fund someone else's printing costs,

 ::)

TAKE NOTE! DON'T DO IT, IT DOESN'T WORK!

Jim_77

Re: how effective?
« Reply #19 on: June 22, 2011, 08:12:47 pm »
Hehe I think you have your answer, Ash :)