Hi Guys
We have got three vans all sign written the same,its a family business and have built up a good repution in part i belive due to the vans being sign written.
Regards Oliver Collins Rise & Shine Cleaning
Hi Oliver.
Been thinking about this for the last few days.
People know you in the area, probably because of your sign written vans, but for other reasons as well.
I believe that you look professional with your uniform and sign written vans, so a new customer will perceive you in a better light than someone who isn't dressed that way -ie., me for example. First impressions are what count so being young, well turned out, clean shaven and neat hairstyle are also contributory factors to these first impressions.
However, your reputation, especially in the long term, IMO is to do with the quality of service you provide and that's what makes you or breaks you.
If I wanted new windows and a salesman rocked up in a brand new MB SLK or Porsche Boxter my first impressions wouldn't be favourable as I would believe, rightly or wrongly that he was making too much profit to afford that vehicle. (Even although I spent many years in the motor trade and often experienced the monthly lease figures for a BMW where cheaper than for a C5, I would still have an issue with this).
If on the other hand a Plumber came to quote on installing a new boiler in an old battered van, I would also be put off his quote as my first impressions wouldn't be good either. However, he may have come recommended and have a good reputation despite his van. I might consider him on that basis, but if I recommended him to someone else because of a high quality work standard, then I would probably say to the person not to be put off by outward appearances.
I'm sure there are a few window cleaners out there whose vans are old and tatty, but they still have a full customer round.
Then I also remember not so long back when you ran 2 old Vauxhall Combo vans that wouldn't have the same image as you have now, but you still had plenty of work. Have you got any more work in 'Snobs Hill' than you had when you still had your Combo's? If so, is it your sign written van, or is it a conscious effort of you targeting higher paid work that's got it?
You made an interesting point and I enjoyed thinking about it.
Spruce