[jim mca]

Had the rep from yell round today promoting google adwords £39+vat min 4 months
contract 40-50p per click and they do all the work setting it up and linking to your website
can anyone tell me how this compares with setting it up yourself.

cheers Jim

[Neil Williams]

If you can get it fixed at £39 per month and set the click price at £3.50 / £4.00 then it would be a decent deal.
In my area you'd be lucky to get on page 2 with a click price of 40 pence. When I had a dabble with it to get into the top 3 place meant setting the price at £4.50 I dread to think what the price would be in a major city.

[Mike Halliday]

I set my price at £1.20 to get prime position for most search terms, spent about £36/mth

if you can get the popular search terms for 40p then it sounds like a bargain but I bet they chose them

[jim mca]

 Can you set it to carpet cleaning so you only show when they search for both
and not just when they search for carpets

[Mike Halliday]

you can set to to show on exact search terms &  also negative terms that if typed are ignored like 'cheap carpet cleaning'

[derek west]

there a middle man, you do the maths.

[wynne jones]

To be fair to Yell (can't believe I just said that) they my have some sort of bulk deal or a using it as a loss leader and they are only doing what they normally do which is prey on business owners lack of knowledge and laziness in a particular marketing area. 

If you actually got anything out of Yell you would make a ton more if you sat down and spent some time understanding all the variables in adwords and optimising it for maximum ROI. Yell will set it and run, whereas  the real money is when you constantly respond to the results you are getting over time.

[JandS]

You mean you actually pay £4 for every time
someone clicks.
Costs me the price of my website every month
and I get on page one for areas round here.
PPC..........bit of a con if you ask me.
Bit unfair on small business versus big business,
if it actually works that is.

John

[mark joyce]

easy way to find out straw poll     who clicks on a sponsored link???


I dont

[Paul Evans]

Very Very rare i click on sponsered link.

Paul

[Steve Rothwell]

me neither

[wynne jones]

I'm just trying to follow the logic here. 'I don't do it and nobody else on here clicks on sponsored links, therfore it does not work for anyone, no matter what your ad says, no matter how cheaply you can run it' EVER?

If that was the case you would not see the same adwords advert month in month out appearing for some companies. I accept however, most people crash and burn and Google makes a lot of money on the turnover of new customers.

A good place to start is to monitor sponsored links of associated businesses and notice which ones keep running. So long as they are not big companies with stupid budgets with stupid people running them, you can be sure it's making money.

[garry22]

Jim,

1/ There are a couple of "surprises" lurking in the small print that you may want to look at.

http://marketing.yell.com/legal/sms-spec.html

2/ With Adwords, there is no such thing as a fixed price for "cost per click" for each term. This will be fluid, depending on several factors.

Here's the link to their tool..  https://adwords.google.com/select/KeywordToolExternal

Put your keywords in and check the ESTIMATED pay per click cost (realistically, it will probably be half of that).

[jim mca]

Garry thanks for the links  the t&cs are as described by the rep will give it a try by myself
goggle keep sending me £50 vouchers to give it a try are you better to set it up by phone
or on the site yourself.

Jim

[garry22]

Jim,

Do it via your PC.

You will need to spend a lot of time "playing about" and it's just not practical on the phone.