[Carpet Dawg]

PRweb.com is a good staring point but you need a great story, a great press release and a slo news day! Maybe piggy backig of a current news item. i.e. swine flu or Ryan Giggs... and relate it to "the importance of getting your carpet cleaned" regulary.

[derek west]

PRweb.com is a good staring point but you need a great story, a great press release and a slo news day! Maybe piggy backig of a current news item. i.e. swine flu or Ryan Giggs... and relate it to "the importance of getting your carpet cleaned" regulary.

you mean like, how to remove semen stains off a very expensive carpet?

[Carpet Dawg]

yes, or a sofa 

[Andrew Briscoe]

I  think it would be a winged armchair, he tends to dribble up the wing
 

[derek west]

he's probably got a bench, he's used to cumming off a bench.

[wynne jones]

Thought Semen was a goalie 

[Ian Gourlay]

Passing comment often puts one in the cynical camp

If it is about promoting Carpet Cleaning that is getting to be a Trade Grouping Matter

The type of think NCCA and CLEAN should be doing

I remember Alltec planned a similar idea when they launched their ECo Clean Network

I think there are a couple of Articles that we were all meant to post on various  blogs etc or were we  to start one of our  own

I have a couple of e books on bloging  for profit perhaps I had better read them

Now Understanding them that a different Ball Game

[Doug Holloway]

Hi guys

There's nothing wrong with a bit of cynicism but when it's all you have to give  it's of no use.

How do you make carpet cleaning sexy, I suspect the only way to start with is the very grotty end of the market which is 'funny' and then tag on what can really be achieved.

I am going to take pics and videos as I go along my merry CC path and see what I get.

If a few of you contribute it will help and who knows where we might be in a year.

Cheers

Doug

[Colin Day]

While I was out on my run this morning, this thread got me thinking.... To back the blog up, a small glossy magazine with carpet cleaning facts/tips and general advice aimed at prospective customers might be beneficial too. Perhaps we could debunk the claims of RD and Vanish without being too direct. (For obvious reasons) They could be available to all carpet cleaners to buy with their own logo, advertising on the front cover. (As with own label spotter bottles)

Perhaps someone like Mark at DP designs may be interested in producing the actual product, with some of the more experienced and respected carpet cleaners putting their advice and expertise out to the client....

Just a thought

[Simon Gerrard]

Nationally you haven't got a cat in hells chance of ranking for carpet cleaning but there's a much more savvy way to get traffic and thats making all the PR agencies aware of it as an authority resource. Just be ready for when the phone rings and they want to pick your brains. Ultimately the idea is to use the media to promote it for you - ultimately on a national level. It's a proven model.

PR is a big subject but it's the way to go with this one if I were trying to achieve your aims.

If Wynne is right then it appears to be an awful lot of work and effort to end up preaching to the converted. It just doesn't make any kind of sense to me to go to all of that trouble when there are 8 out of ten households who never have their carpets cleaned, who we could all stop ingorning and get stuck into converting some of them into loyal customers.
Simon

[Doug Holloway]

Hi Guys

Well obviously I didn't expect all to show enthusiam but for those who are interested I am going to see what I can achieve.

Cheers

Doug

[derek west]

come on doug, this "is" CIU

roll with the punches matey.

[garry22]

Doug,

With Wordpress, you can have both blog posts and "static" pages.

Static pages could be decent articles on things like "what to do in an emergency" etc. Good helpful articles with no hard sell.

To help rank it will help to have  8 - 10 pages, including Privacy, Disclaimers etc.

To get the best out of it you will need a half a dozen "essential" Wordpress plug-ins installed as well. If you want any help with these, drop me an e mail to the "westmidlands" site in the signature.

I've also got a couple of neutral, grey themes that have been built for my afilliate sites. You are welcome to use them.

Garry

[Doug Holloway]

Thanks Garry

I will be in touch

Derek I didn't mean it like that, just that I need to get on and make it happen!

Cheers

Doug

[Ian Gourlay]

Good for you Doug

All I was saying there is more to Bloging than just Bloging

Looks like Gary 22 is into it

[Doug Holloway]

Hi Guys

I have put the 'Why use a Professional Carpet Cleaner' page as the front page of the blog.

Please feel free to add useful comments, remebering we are aiming this at consumers.

Cheers

Doug