[craig melvin]

I know its a topic that often comes up but, recently my wife has been getting into the carpet cleaning game.

We know a bit about using flyers because of myself being a self employed roofer and having to generate a few extra enquiries here and there.

For a longtime we wanted to get some glossy a5  flyers - double sided - so we got some. Really good, or so we thought but even on a 1000 so far - 1 response.

Nocked up a thick pink card flyer with the words credit crunch prices (but no prices on it), the basics of what we do - very simple and have a had 4 enquiries in the last 2 days off them.

so does glossy look too proffesional meaning too expensive.

Craig (Coventry)

[Colin Day]

I see where you are coming from, but the glossy ones maybe attract the sort of customers you really want where as the cheaper, budget looking ones, might attract more of your price shopping,time wasting scuzzers.... I might be wrong, but it's important to portray a profession image to get quality work from quality customers...

[Steve Rothwell]

Don't mince your words Colin....

Would I be right in thinking that you do not approve of price shoppers.... :

[JandS]

Even though we're all price shoppers as well!!

Craig

I use glossy postcards which are dearer than flyers.
However, I deliver them myself to the areas and
even the houses I want to target so none are wasted
so to speak. If I'm delivering in a street and I don't like
the look of the house it won't get one, so in effect it's
dearer in one sense but cheaper in another.
I know what I do with flyers, glossy or not.
I still get calls and jobs from some I delivered last summer,
people tend to keep them because they actually look
professional and go to the right sort of houses.

John

[Ian Gourlay]

If you are in The Minimum Charge £100 market and charge that for a Lounge and can come away with with an Average order of £210 you can make leaflets work

Companies like Enterprise get lots of leads on price but then have to upsell

The problem is pitching at a price that makes it possible to do a good job without cons and the public says I will have some of that

My advise is if Your Credit Crunch Leaflet has produced viable leads do it again

When wife has established herself you cAN LOOK AT MOVING UPMARKET

[Colin Day]

Don't mince your words Colin....

Would I be right in thinking that you do not approve of price shoppers.... :

I think the cheaper flyers will produce some viable customers, and to back pedal a bit, maybe we shouldn't be so picky. After all, money's money, whether they are scuzzers or not 

[Mike Halliday]

you are comparing apples to oranges, if the same message was on both leaflets then you can compare the pro leaflet to your homemade one.

but its the offer they are responding too not the professionalism of the leaflet. if you had put the same credit cruching prices headline on the pro leaflet you might have  got an even better response

[fitz2kleen]

time wasting scuzzers.........SHOCKING!

[craig melvin]

that sounds maybe a good idea - " credit crunch prices" on the glossy leaflets.

thing is still 4000 to get through the origional glossy leaflets.

When you do your own homemade leaflets - its possible to do less in number  and alter the wording. sometimes I say that have recently worked at such and such addresses. - making neighbours interested.

thicker card as well (coloured).

Great topic really, becauase were all trying to create enquiries !

Craig

[Steve Rothwell]

I think the cheaper flyers will produce some viable customers, and to back pedal a bit, maybe we shouldn't be so picky. After all, money's money, whether they are scuzzers or not 
[/quote]

That is much better.......

[Ian Gourlay]

Craig
You did not say how many of the Pink card you put out

[james roffey]

A response from 1000 flyers does not make a "survey" of which leaflets work and which dont :

[Colin Day]

time wasting scuzzers.........SHOCKING!

Perhaps not as shocking as what I really call them, but I don't fancy a CIU ban

[craig melvin]

about a thousand of each really
.


craig

[Shaun_Ashmore]

I clean carpets for a magazine that do a local glossy magazine one of the sales guys who has just become a director was telling me that the glossy leaflets they have inside get most complaints from recipitants, when the mag call to see if the magazine has been delivered they get told 'YES and the pizza leafets', he says that they have never done fast food leaflets but perhaps he has a point where leaflets aren't looking that much different nowadays!

Not sure if they have leaflets delivered with straight non glossy design so the 'data' could be onesided, take it as you will.

Shaun