All good point there guys.
I can tell you that I come from a marketing and sales background. Thanks to that I have been very carfull to look into the stats of the radio side of things, the adds sound great, the customers are out there, the companies are in place and waiting for my calls, the next 3 or 4 stages of the site have been designed and just require the money to be spent. I have a small business investor on board to take it to a national level if I can prove it works on a local scale.
I have focused very closly on the numbers and prices and so on. To start with I want to keep it simple, local, and affordable to everyone. As with most things in business it will evolve.