[C.C.S.]

Hi all i had a call today from the manager of my local toyota dealer and he said they going to publish a brochure with 15-20 local business .he said they going to post it to all they customers and also keep it in the dealership and hand it to customers.i have a meeting on friday morning to discuss numbers and more details .He assured me there are not going to be more than one of each trade.
Does anyone heard about that or do yo think it's a good idea?Thanks

[DaveG]

How much are they going to charge you?

[Kate2]

To be honest CCS, IF you are going to do any print advertising, do local press, small advert but on a regular basis, having worked selling ads on glossy mags, on a whole I have always been told by my clients that the response is very poor.  You just need to be in a regular spot week in and week out. Classifieds.

Hope that helps

[C.C.S.]

How much are they going to charge you?

he said prices start from 95 to 700.and i don't know yet how many copies are going to made.he said the campain will last 6 months

[lee09]

Hi all i had a call today from the manager of my local toyota dealer and he said they going to publish a brochure with 15-20 local business .he said they going to post it to all they customers and also keep it in the dealership and hand it to customers.i have a meeting on friday morning to discuss numbers and more details .He assured me there are not going to be more than one of each trade.
Does anyone heard about that or do yo think it's a good idea?Thanks

I bet he is not the manager of the dealership, they would not have the time. It's more likely to be some company trying to sell the brochure idea to them.
Should not cost you owt to sit down with him though

[DaveG]

Sounds expensive mate, considering how many people it will be going to. I used to advertise in a parish magazine that went to around 10,000 houses for £30 a month ( got about 10 jobs in 3 months! )

[cozy]

Hi all i had a call today from the manager of my local toyota dealer and he said they going to publish a brochure with 15-20 local business .he said they going to post it to all they customers and also keep it in the dealership and hand it to customers.i have a meeting on friday morning to discuss numbers and more details .He assured me there are not going to be more than one of each trade.
Does anyone heard about that or do yo think it's a good idea?Thanks

I bet he is not the manager of the dealership, they would not have the time. It's more likely to be some company trying to sell the brochure idea to them.
Should not cost you owt to sit down with him though

I reckon you're right there. 95 to 700 is vague to say the least. Smells bad to me. Parish/local mags are good. Facebook if used properly and leaflets/doorknocking. The way of least resistance is usually the worst. Go kick some doors in and get your face infront of some potential custies mate. Threaten people with violence if they don't take you as their windy.

Only joking.

[DaveG]

Hi all i had a call today from the manager of my local toyota dealer and he said they going to publish a brochure with 15-20 local business .he said they going to post it to all they customers and also keep it in the dealership and hand it to customers.i have a meeting on friday morning to discuss numbers and more details .He assured me there are not going to be more than one of each trade.
Does anyone heard about that or do yo think it's a good idea?Thanks

I bet he is not the manager of the dealership, they would not have the time. It's more likely to be some company trying to sell the brochure idea to them.
Should not cost you owt to sit down with him though

I reckon you're right there. 95 to 700 is vague to say the least. Smells bad to me. Parish/local mags are good. Facebook if used properly and leaflets/doorknocking. The way of least resistance is usually the worst. Go kick some doors in and get your face infront of some potential custies mate. Threaten people with violence if they don't take you as their windy.

Only joking.

Sure Cozy?

[cozy]

Yes mate, parish mags don't really work.

[Kate2]

Bit of a subject close to ones heart after selling ads since I was 20 odd.  Production costs on magazines are very dear.  The one I worked for was 10K every 3 months.  OP dont waste your money on one off adverts, not even a 6 monther.

[Paul Coleman]

I think you should charge them for allowing your business to appear in their magazine.