Thanks edge, Joe and des.
That's precisely the sort of answers I was looking for.
The reason for avoiding the hwe method is because of the protencial for damage, shrinkage dying etc. Although I have considered this method. I believe that many people within my area of approx 200,000 population are looking for an alternative to the wet method. One person told my partner that she'd never allow wet cleaning on her carpet again, according to her the carpet on the stairs shrunk leaving a gap of half an inch either side of the carpet and skirting board.
My plan is the marketing pro's for the dry cleaning approach. Advertising to the max the convenience of the dry clean method, decreased allergen levels and the green accreditation. There is only one other company I can see here selling the same service.
My plan is simple, get the word out there with leaflets and door knocking and sell the benefits F2F. I will then offer the service at a discounted rate. I doubt I'll make a profit for the first 6months but should at least break-even. I will then gradually increase the price.
I want to supply a quality service, and want to get the best start at it. Your advice and guidance will prove invaluable.
Thanks again guys