Hi,
this is my third year of trading and the business is steadily growing. My advertising bill has not increased dramatically and i have stuck with what works for me.
The right investment in equipment in the early stages may have made it easier and although i'm set up nicely now i'm always looking at bigger and better equipment.
My aim is to make a success of this as best i can and am fully aware of competition and other possible negative effects on the business.
Good luck to all the newbies for 2011, work hard and hopefully reap the rewards.
Ben.