[spencer davies]

Decent of you to share your experience and findings Ian, true gent.

S

[Emil Dinev]

Ian, how much do you spend per click?...I know it's different for different keywords and areas...but still how much on average?

Emil

[ianharper]

Emil

the really exciting thing i found this week is that i was paying about £2.50 a click for "carpet cleaning town" taken the town out and its down to £1.50 a click with no drop in clicks on average.

What's also interesting is that if you live in a town that has a twin in the USA it effects the price. I sure google would say no it does not but how come that one town would be so much more expensive that many other some with larger populations?

I think what the issue is that a town name is just another word to google.

Respect

Ian Harper

Spencer, you know me always hoping others will share as well

[ianharper]

wynne

prepay always and keep going up as you learn what works. sorry cant say here in open forum.

My plan is learn what works and you can control and the just duplicate it.

Respect

Ian Harper

[ianharper]

Guys

just put up another campaign for romford and got 10 invaid click which google picked up on. you can add a column that shows this info in adwords. well done google again.

wynne i am getting a four to one return at the moment that's over the last two weeks

Respect

Ian

[simbo]

can you let me know how you do that ian.
paul

[ianharper]

Paul

you just dont use the words adwords gives you you need to find your own. lots of guys on here have spent loads and given up. if they just learnt how to control it they would make money from it.

prepay for me is key.

any good marketing should be tested small then on a larger scale.

my advise to you is set up a prepay account and then just pick a few words and work up from that. spend time working out what works will pay in the end.

good luck

Respect

Ian Harper

[ianharper]

Guys

on your keywords select the "exact match" option it will cut down on your advert coming up for totally unrelated search results.

I did some testing and just put "carpet cleaning" in one area as an exact match but still kept getting clicks for other search strings that had carpet cleaning in them. it must be that because i had say sofa cleaning i was getting results that inducing anything with cleaning in them, so its my view that by "exact match" all keywords this would cut these clicks out.

I am testing this idea out on one area so i will let you know results.

Hope this helps


Respect
Ian Harper

[garry22]

Just use negative keywords instead.

[wynne jones]

Erm, sort of what I was thinking too.

I think as Ian has found that as the campaign develops you can refine it by looking at the data. So in fact you may want to run it broad initially just to see what you get, then refine it and setting up individual ad group that spin off from it.

It's a big subject, don't reinvent the wheel, get some training or at least buy an ebook or something.