Since the credit crunch started in 2007 I have refrained from putting up any prices, except those that really were woefully underpriced. Of those I did increase, no one cancelled.
Many customers have since then asked 'has it gone up yet', clearly expecting a rise at some point. Until now I have explained that I don't want to jump on the bandwagon and put my prices up yet, because I appreciate that they are feeling the pinch and I have no desire to make it any worse for them than it already is.
However, I have absorbed this now for three years, and am really struggling myself now, especially after losing most of December through the adverse weather. So this year I will thoroughly review my prices and increase them in line with what they are really worth. I intend to give customers at least 6 weeks notice and implement by April.
John.