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L.Doubtfire - The Blade Runner

  • Posts: 822
Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« on: November 30, 2010, 03:31:06 pm »
Can anyone tell me how the royalty fees work,and if they
Differ at all between the Chem-Dry,ServiceMaster,and the
Rainbow franchise package.
What are the disadvantages/advantages etc.between the three
Companies stated.
Thanks for replies.


Lewis  Doubtfire
L. Doubtfire
Window Cleaner

jasonl

  • Posts: 3183
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #1 on: November 30, 2010, 04:12:45 pm »
I only know about the Chem-dry offering ,

Fee to buy the licence   inc equipment  around 25-30k per area

Monthly fee   for upkeep of licence    around £200/month

Minimum chemical purchase  per year  around 5k ( bear in mind the GP you will achieve from chemical costs are much lower than non CD costs )

All equipment (except vehicles and office equipment) must be bought from head office , at slightly  higher than non CD prices.

The main advantage is that you get a few leads for work , the brand awareness that customers have , corporate branding , and access to training and backup that you can only get as a franchissee, you can also get access to training and qualify for insurance work , which can be lucrative  at times.

The main disadvantage  is that you can feel like an employee and the profits can be lower due to high costs , a few that I speak to regularly feel like slaves to thier licences.

Others that I speak to  like the structure and make a good living .

My opinion is that those that make it big in CD would do so anyway as an independent, except that they do not always realise it , there was a CD on here last week like that.
I clean carpets
I dry Buildings

wynne jones

  • Posts: 2918
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #2 on: November 30, 2010, 04:56:55 pm »
The main advantage is you can learn a lot quickly, get a bunch of clients. Then when you are ready...... LEAVE.

Annon.
Portsmouth  ;)
It's not expensive, you just can't afford it.

Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #3 on: November 30, 2010, 05:23:15 pm »
The main disadvantage  is that you can feel like an employee and the profits can be lower due to high costs , a few that I speak to regularly feel like slaves to thier licences.

The one around here has packed it in.
I've had another (from a different area) e-mail me to see if I wanted to buy his.
I've also had a phone call from yet another to see if I wanted to buy his.

All these in the last 12 months so I'm just guessing all is not well at CD

jasonl

  • Posts: 3183
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #4 on: November 30, 2010, 05:46:46 pm »
The main advantage is you can learn a lot quickly, get a bunch of clients. Then when you are ready...... LEAVE.

Annon.
Portsmouth  ;)

CD can and  do take legal action against people who take  thier customer database away , it remains the property of the Master franchisor.
I clean carpets
I dry Buildings

Jim_77

Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #5 on: November 30, 2010, 06:07:40 pm »
Hi Lewis,

I'm a SM Franchisee, their charges are very simple.  There's a one-off purchase of franchise, a single one now I think costs £10k but if you buy two together the second costs £5k and then if you get a 3rd at the same time it will be even less.  The previous franchisee loses a % of their sale fee to head office, who (so we're told) put the money into the training of the new franchisee.  An already existing franchise would probably be sold with goodwill (customer list) which would most likely be a lot more than the actual cost of the licence as long as it's a thriving business.

Licences and fee rates (paid on monthly turnover) as follows:

Disaster Restoration (Fire, flood and accidental damage for insurance companies) 10% fees
Residential Carpet & Upholstery 10%
Commercial Carpet & Upholstery 7%

You're not forced into buying any equipment at all, but the stuff they do have in the warehouse is invariably a bit cheaper than off the shelf anywhere else (enabled by bulk buy discounts).  I'm not up to date with prices really but you used to get a Ninja in a nice yellow colour with wand and hoses at a considerable saving over Ashby's price.  There's a full time engineer in the warehouse too who knows the ninja inside out, plus is very good at fixing all sorts of machinery.  Very useful chap is our Glyn!

I think the SM rotary is an awesome machine, nice and heavy, durable and goes on longer than the duracell bunny!  Mine is pushing 20 years old - needs the brushes changing in the motor (must get round to that) but still strong as an Ox.  Lord knows how many hours service it has been through

The SM products are pretty good although there is a stupidly MASSIVE range, far too complicated in my opinion.  You aren't tied in to buying them at all though, absolutely no standing chemical fee per month or whatever.  I actually don't use all SM products.  All they say is that if you don't use SM products they can't give you any support in case of issues with carpets etc which is fair comment.

The same as Jason, I know little of the others you mention.  I also see franchisees who thrive on the system and others who would probably be just as well going out on their own.

One thing's for sure though, no franchise network has 100% happy franchisees.  For whatever reason there is always going to be an element of "us and them" which creates hostilities.  Sometimes it gets a bit frustrating feeling like they don't really give a sh*t about you, but to be fair it must be difficult running such a big organisation.

The main bug bear is when you don't see much coming back from all the fees you pay.

After reigning supreme (and getting complacent!) in times gone by, SM have been in the doldrums insurance-wise for a number of years, but have been getting some big contracts back lately.  It's a very circular thing, the big insurers do tend to re-negotiate and switch suppliers a lot more nowadays.

Sounds insignificant but say for example 30% of your work was from Aviva and they switch to another company, you might have employed a tech and/or purchased kit to deal with the work - what are you going to do now the work has gone!

In the old days it used to be just one licence, i.e. you did Res/Com/Ins all together.  This meant that if the insurance dried up a bit you could push the other, but sometimes the residential customers used to suffer during floods etc as the staff levels weren't there to cope with extra demand.  Plus obviously there's more money to be made selling 3 separate licences rather than one combined :)

Anyway I'm rambling as usual ::)

derek west

Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #6 on: November 30, 2010, 06:13:31 pm »
The main advantage is you can learn a lot quickly, get a bunch of clients. Then when you are ready...... LEAVE.

Annon.
Portsmouth  ;)

CD can and  do take legal action against people who take  thier customer database away , it remains the property of the Master franchisor.

and here endeth the lesson
employed by them.
owned by them
dictated too by them.

its a no brainer,

clinton

Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #7 on: November 30, 2010, 06:16:57 pm »
It does sound a really easy way to get into business mind.

Jim does seem to know what he doing so looks a good post by him ...

slioch

  • Posts: 118
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #8 on: November 30, 2010, 06:17:16 pm »
Jason has summed it up very well.

I would add to or change his comments about ChemDry prices to franchisees by saying that overall they are excessive.  Their portable is circa £4500 for a single vac twin pump machine (yes I have got it the right way round).  Their core extraction solution costs about £200 per box and a box will only do 10 fill ups - work that out compared to a tub of Fibresafe Gold which is a far superior product.  I could go on.

Generally I would say think hard about franchises regardless of which one.  The franchisor or master franchise have several priorities which come before the wellbeing of the franchisee.  They will go to extraordinary lengths to preserve the integrity of their brand and this inevitably affects the freedom of the operator.  They have differing licensing arrangements including territories which may not be to your liking.  

I know several people with ChemDry, Rainbow and Servicemaster.  I good friend of mine ran his own business successfully for nearly 20 years and then went with one of the franchises to get more insurance work.  He went bust within 18 months.

L.Doubtfire - The Blade Runner

  • Posts: 822
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #9 on: November 30, 2010, 06:28:28 pm »
Thanks Jim,a very informative reply.What seems many years ago
Now I used to do work for a few of the local area ServiceMaster
Franchisees who needed a take away service for the drying out of
Flood water affected carpets after usually a cold spell like now
Which leads to burst pipes etc. etc.
In recent years Chem-Dry have got their feet down,yet as opposed
To say ServiceMaster,charge their franichises £200 per month royalties,
But don`t quote me on that.!
With ServiceMaster it`s a percentage of turnover.Don`t quote me on that
Either!
Don`t know about Rainbow.
It`s the main reason I wrote in about it in the first place.
If what I`ve written above is true I can`t `get my head around` 2 major
World wide franchise operations having such a different way of operating
With their franchisees.
Jim,or anyone,could you clarify,thanks.

Lewis  Doubtfire
L. Doubtfire
Window Cleaner

Jim_77

Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #10 on: November 30, 2010, 06:33:12 pm »
Just to confirm, yes the SM fees are a % of monthly turnover

But I also forgot there is an additional quarterly fee (National promotion fund for advertising etc) which is not huge but annoying when they spend it on everything else other than advertising my particular franchise brand.  Although that is changing now at last.

And I think you are right about the CD but not sure if there's also a monthly % fee on top of those other charges?

slioch

  • Posts: 118
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #11 on: November 30, 2010, 06:36:01 pm »
Great summary by Jim on SM.  They do operate very differently from CD.  If you like straight-jackets guess which one you should go with BUT CD will say they will back you to the hilt if you follow their rules.

Years ago I looked at print franchises - it was just the same as carpet cleaning & restoration with each one taking radically different approaches.  This may be their way of attracting a particular type of franchisee and putting off the ones they do not want.  If you don't like their business model think hard!

CATMAN

  • Posts: 217
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #12 on: November 30, 2010, 06:39:51 pm »
Hi

I am an ex-Rainbow franchisee

Fees are as follows

9% and 2% advertising fee plus upto £35 for every job they give you. Plus £50 a month software support.

I ran one for 7 years and without doubt it was the biggest mistake I have ever made in my life.

A bullying franchisor.

Insurance companies who want more and more for less.

 
I see many are up for sale, a fool and his money are soon parted

Regards

Graham

jasonl

  • Posts: 3183
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #13 on: November 30, 2010, 06:40:46 pm »
Chem dry is sold on a flat monthly fee , that is the big idea, how ever big you get you still only pay the flat fee,  however for insurance work they take 20-25% , but the rates are good.

I sold Chem-dry Cleveland in 2002 , the guy who bought it off me  is quite wealthy now , the other main franchissee in the area went from a council house to a 500k house , industrial land, units etc , all paid for in 3 years , that was  from getting involved in major incidents .
I clean carpets
I dry Buildings

wynne jones

  • Posts: 2918
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #14 on: November 30, 2010, 06:46:04 pm »
The main advantage is you can learn a lot quickly, get a bunch of clients. Then when you are ready...... LEAVE.

Annon.
Portsmouth  ;)

CD can and  do take legal action against people who take  thier customer database away , it remains the property of the Master franchisor.

If someone is stupid enough to do it that way they deserve it.
It's not expensive, you just can't afford it.

L.Doubtfire - The Blade Runner

  • Posts: 822
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #15 on: November 30, 2010, 06:54:30 pm »
Hi Jason,that guy you sold out to sounds like a real success story !
Way back in 1976 I applied for a Local ServiceMaster franchise.
3 months on and SM wrote to me saying if I could pay them £350
They would be prepared to make a start with me.
The toal cost in those days was £4,000 I recall.
Don`t quote me on that either!
I recon I missed the boat or something.
For £350 what would they have supplied me with ? ?
L. Doubtfire
Window Cleaner

The Carpet Cleaning Pro

  • Posts: 753
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #16 on: November 30, 2010, 07:18:12 pm »
The main advantage is you can learn a lot quickly, get a bunch of clients. Then when you are ready...... LEAVE.

Annon.
Portsmouth  ;)
Like it - DONT DO IT, you will only learn THEIR WAY and then pay them for the priviledge

Carpet Dawg

  • Posts: 2968
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #17 on: November 30, 2010, 07:44:46 pm »
Wouldn't it be east for a franchisee to lie about thier monthly turnover, which inturn would mean paying out a lower % to the Master Franchisor?
Or are all payments made via credit card terminal or do the franchisor want to see bank satemanets etc?

Jim_77

Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #18 on: November 30, 2010, 08:43:24 pm »
Tony of course that's possible, although I would never dream of doing it :)

The thing that stops you doing it is that you always have one eye on resale.  If your business is a lame duck on paper you won't get much for it when it becomes time to sell up and move on.

Linds Russell

  • Posts: 302
Re: Chem-Dry/ServiceMaster/Rainbow Franchise Advice
« Reply #19 on: November 30, 2010, 09:29:29 pm »
I have a Cleaning Doctor franchise near me and he does really well. They have a good set up and give great support to their franchisees.

I believe it cost him £25,000 plus vat to set up and he pays £450 plus vat each month in fees. They do expect the franchises to buy all equipment and chemicals through them at elevated prices though. They also have their own forum like this and their franchisees generally believe they operate under the best franchise banner there is.

These were the fees around 5 years ago, so things may have changed.
Linds