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You cocked up the method as well. In the paper they don't get looked at.
I just sent out 30,000 in the local paper and the phone has been pretty busy. I read that you can expect between 0.1 and 0.5 % response and I am at the low end of that but still early days. I think it's a good time to do it because some wc's jack it in when it gets cold.