[craig melvin]

simple question really.

would it be true to say that the glossy flyers work better than the ones typed up at home. - You know the ones, the ones which are typed up on word or works etc  with a box round them.

looking at doing some flashy glossy ones.

thanks in advance

Craig

[wynne jones]

Simple answer       YES

But it's a poor question.

Main factors -

Timing

Delivery Method

Headline

Offer

Deadline

BIG call to action

Testimonials

Pictures

gloss/colour/thickness


Sort of in that order of importance but I'm sure others will argue over that one.

And perhaps most important... how cheap to produce/distribute  vs response. A crappy looking ad may get a smaller response but is way cheaper and yields a greater ROI in my humble opinion. 

[Neil Williams]

In my experience the response rate is about the same.
Difference being getting them printed up is far less hassle than doing it yourself.

[Mike Halliday]

Wynne have you get a flyer that features all that which you could show us?

[Mike Halliday]

Ps; printing them yourself on a home printer is way more expensive unless you have a Riso(sp)

[wynne jones]

I have a RISO 

I certainly could show you one Mike. Although we know what will happen. It will get picked to fck for the way it looks and some smart arse will tell me they won't work.

Here's a formula for anyone interested though if you are in Pompey please get the glossiest thickest paper you can find and pay a leaflet delievery company to do a 50k drop. 

Go online and seach 100 greatest sales copy headlines, or something like that. Pick 3 that you can adapt for CC.

Make the headline big and bold and your number on the bottom saying CALL NOW or CALL BEFORE (date)

Put your copy in the middle ideally with a good offer

Put your testimonials on the back (which are local and have REAL NAMES AND ADDES)

Take the headlines and put each on an a6 column of a4 sheet (that's three ads per sheet of A4  )

Get your paper from the cheapest possible source. That could be Tesco, Aldi or where the fast track boys get their pink from

Find people to deliver for you and ditch them as they let you down, keep the good ones happy. Keep doing this.

Everytime you take a call ask them the headline. Keep the most popular for your next run and add two new ones. Keep doing this.

Most printers want to do colour glossy rather than mono. That in my experience just means more profit for them not you.

Crappy looking leaflets also work in nice areas, but the headline and copy will not be the same for a cheap area. This is where people go wrong.

You can also really localise ads when you have your own printing ability and this can really make a big difference to response.

Do at least 30k before coming back and moaning at me.

Hope this helps.





 

[Steve Chapman]

Have done both ways, my own at home with a riso and put out thousands, and a glossy batch designed by dp print and put out similar number.

the glossy ones won hands down ( not saying it will for eveyone, just my experience )

and only do the glossy well designed ones now,

One thing i've found about the design part is its best left to those that do it as a job, they know what works and what doesnt etc and unless you want to spend countless hours knocking up a design and trying etc then better to do what you do best and outsource the leaftlets to those who do it best.

If i'm honest if i see a homemade leaflet come through my door it normally goes in the bin, if i see a glossy one that looks like someones spent some money on it then i might put it to one side and maybe look at it  later,

I dont rely on leaflets so my experience is limited, i guess if your putting thousands every week then cost may be an issue, but think its hard to match some of the prices at the moment

regards
steve

[garry22]

Wynne,

You really do talk a lot of sense.

About eighteen months ago, we used a very similar approach with Adwords for a friend's telecom site. It was great because they gave us a free reign (with their money!).

One (tiny, highly targeted) adgroup got a click through rate of nearly 80%. Generally, we doubled or even trebled our CTRs by constant testing. I was amazed how a small change in an ad could really affect response rates.

Great advice above.

Garry

[wynne jones]

Pure peel and stick mate, peel and stick.

Glad to see you are using your skills in other areas other than CC Garry.

As I keep telling the current Mrs, I had to get through a lot of women before I found you. 

[craig melvin]

Whats a RISO guys?

 

Craig

[wynne jones]

It's a type of printer you often see schools and clubs using. When I was a lad  you had to crank a handle to churn them out. Do a search on EBAY you will see what I mean and you can pick them up for a few hundred quid. You will also need a decent guillotine if you don't want a big ball ache.

[craig melvin]

like a big printer/copier then.

Craig

[wynne jones]

Well yes I guess.

They hardly ever jam, consumables are cheap, they tend to be copier size though.

When you print out 1000 in a few minutes and know it's not going to jam you find the space for one.

This is what the Fastrack boys use so there may be some nice ones up for sale soon.

[Mike Halliday]

but why bother printing yourself when you can order  in batches of a 1000@ £34 or 5000@£45 and get them delivered in 5 days.... full colour both sides

Why look around for cheap paper and spend time DIy-ing

[wynne jones]

Hey DP PRINT are great, that's DP PRINT. and the reason you do this is you can cheaply test and find crappy cheap leaflets that out pull everything else.

All you do is come up with new copy, which you would have to do anyway. Printers get paid whether they work or not for you. Hey, the worse they do the more you have to bung out.

Yes invest time in sourcing paper ONCE.

Invest time in sourcing people to deliever, the best investment of your time.

I can print 10k whilst having a coffee and a fAg. No lead time, no hold ups, no incorrect phone numbers, all targetted all in my control.

But you're right Mike DP PRINT are good value if you want to go down that route with DP PRINT.

[Matt Seymour]

I have a RISO 

I certainly could show you one Mike. Although we know what will happen. It will get picked to fck for the way it looks and some smart arse will tell me they won't work.

Here's a formula for anyone interested though if you are in Pompey please get the glossiest thickest paper you can find and pay a leaflet delievery company to do a 50k drop. 

Go online and seach 100 greatest sales copy headlines, or something like that. Pick 3 that you can adapt for CC.

Make the headline big and bold and your number on the bottom saying CALL NOW or CALL BEFORE (date)

Put your copy in the middle ideally with a good offer

Put your testimonials on the back (which are local and have REAL NAMES AND ADDES)

Take the headlines and put each on an a6 column of a4 sheet (that's three ads per sheet of A4  )

Get your paper from the cheapest possible source. That could be Tesco, Aldi or where the fast track boys get their pink from

Find people to deliver for you and ditch them as they let you down, keep the good ones happy. Keep doing this.

Everytime you take a call ask them the headline. Keep the most popular for your next run and add two new ones. Keep doing this.

Most printers want to do colour glossy rather than mono. That in my experience just means more profit for them not you.

Crappy looking leaflets also work in nice areas, but the headline and copy will not be the same for a cheap area. This is where people go wrong.

You can also really localise ads when you have your own printing ability and this can really make a big difference to response.

Do at least 30k before coming back and moaning at me.

Hope this helps.





 

I'm in Pompey, but I don't get the thing about the 50k leaflet drop.

Please share!

[Jamie Lindsay]

mike,

were do you get 5000 for £45?

[Mike Halliday]

Hey DP PRINT are great, that's DP PRINT. and the reason you do this is you can cheaply test and find crappy cheap leaflets that out pull everything else.

All you do is come up with new copy, which you would have to do anyway. Printers get paid whether they work or not for you. Hey, the worse they do the more you have to bung out.

Yes invest time in sourcing paper ONCE.

Invest time in sourcing people to deliever, the best investment of your time.

I can print 10k whilst having a coffee and a f*g. No lead time, no hold ups, no incorrect phone numbers, all targetted all in my control.

But you're right Mike DP PRINT are good value if you want to go down that route with DP PRINT.

 : :

the prices are off printcarriers website where i get all my leaflets.

http://www.printcarrier.com/gb/category-10766/DIN-A6-10.5cm-x-14.8cm.html

 after getting a professional graphic designer to do them.( he charges £40 an hour)

i wouldn't mind seeing a riso leaflet, could you send me one of yours? plus then I'd have an idea about your ideas about headlines & deadlines you'll find my address on my website. i'll do you a swop and send you some of mine. whats your website? or address or give me a call

[derek west]

he'd have to reveal his true identity if he does that mike, yes thats right, he's banana man.

[Mike Halliday]

do you mean he's bent and a bit yellow

I shoulld be leafleting now but its snowing

Wynnes right about one thing.... the success of leaflets is in the delivery