[derek west]

Email Marketing Madness!
Valid for the next 72 hours only...

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Your sales message sent to 5000 prospects
Just £195 +VAT
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INCLUDED! - Email Design
INCLUDED! - Targeted Email Data
INCLUDED! - Despatch of your email
INCLUDED! - Reporting

The process:

1. Come up with a special offer, promotion or discount to entice new customers
2. Our creative team will turn it into an email
3. We'll source fresh email data of the people of you want target
4. When you're ready, we'll broadcast your email and track the responses

You're reading this email... So will your customers. Email marketing works.

.......................................


at that price i was wondering if its worth finding out if this type of advertising works, any thoughts

[Jim_77]

Works out £39 per thousand emails.  Can you get leaflets out for less than that?  If so I reckon leaflets would be a better response, an email is easier to delete than a leaflet.

Personally I wouldn't take this up because you have no idea 1) if they are actually emailing anyone at all or 2) how many of their emails are current and relevant

If you've got 195 bucks you don't mind losing I'd say go for it but gut feeling this smells slightly fishy.

Deal breaker for me is the 72 hour thing.  Is the internet going to be gone after 72 hours?  Trying to use urgency for something that isn't urgent rings alarm bells, a quality company doing this shouldn't adopt that tactic in my view.

Whats the betting they will have another "deal" limited to 72 hours as soon as this on is expired? :

[garry22]

Derek,

A friend of mine used this sort of thing successfully (in the telecom industry).

They did however have a very narrowly targeted niche that they were sending them to.

If you were targeting say Doctors surgeries within a fifty mile radius it may be worth it. A three or five stage campaign (less prospects, more contacts) may reap more success

The cost above seems way over the top and the 72 hour limit is nonesense.

Garry

[derek west]

2 good replies, think your right on the pushy 72 hours but at the same time, if there sent to businesses rather than doms and like you say specific commercial. probably won't go for it but i have got a spare £200 lying around, infact ive probably got £200 quids worth of free coffee tokens from maccies.

[Andrew Briscoe]

Just got the same email,
if you have the cash and wont miss it why not, you never know

Andrew

[Colin Day]

I receive hundreds of emails a month and if they are selling, I am deleting!!! Maybe that's just me though

[wynne jones]

I would call that activity spamming personally.

The main thing though Derek is the quality of the list. I would do a lot of research on list companies first. For instance what is their update cycle. 3 months? 12months? never?

Where do they get the emails from, trawling the web?

I would ask for a free test of a thousand based on location, this way they can't give you a a good sample an palm you off with rubbish when you do volume.

Also find out about terms of using the emails afterwards, some have terms use once only.

Wynne  

[David_Annable]

Hi

Can they target emails geographically, its no good if any enquirys are miles away.

Dave

[Jim_77]

Maybe the first line just sums it all up..."Email Marketing Madness! " 

Good points from Wynne and Dave, targeting the list is essential.  Also multiple mailing to smaller lists works better than one-off shots to large numbers.

I reckon they've got loads of headroom on the price, why not negotiate, your field of expertise

One more thing does "email design" mean they will write the copy too?  I'd check that.  If it's just the colours and type face and they expect you to provide the actual words, who's gonna come up with the goods?  The copy has to be bang on otherwise the rest is a waste of time.

If I sat in a room for 72 hours solid I'd struggle to come up with a good sales letter 

[Mike Halliday]

from their website you can target it ...... i.e. "Accountants in London"

http://www.redeemaoffers.com/howitworks.html

[Carpet Dawg]

No offence but what aload of pish! Not worth a punt no, specialy not at that price! And chances are, this is a con. Specialy if its an unsolicited email... i.e. they take the money and they tell you they bulk emailed those people. And even if they did actually email the list, a large potion of those will be dead emails or go stright to the spam folder.

Take a night off of here and you can easly come up with big lists of business to target and from YOUR AREA.

One last thing, the convertion rate with email marketing is very slim. Alot slimmer than leaflets, so 5000 emails is nothing.
From experance, it gets better if those people are highly targeted and they actually "opt in" to be emailed with special offers. But still the converstions aren't that great.

[Doctor Carpet (Ret'd)]

....and how often do you convert an email enquiry that is made into your business?

You know the type. "How much to clean my lounge? Average size and average dirt?" You're pushing against an open door and still you can't convert the enquiry into a job.

Rog

[Sam Davies]

Just do it yourself.design your own email,and send it to whoever you want to.It will take time.but you will know who it is really going to.
Sam