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Colin Day

Should I Advertise With My Local Rag???
« on: November 14, 2010, 05:33:46 pm »
I haven't for a while, the reason was because we weren't getting the paper delivered so I wasn't happy that the paper/my advert was being distributed far and wide enough!

Today, behind my own house, I found out why!!!

Colin Day

Re: Should I Advertise With My Local Rag???
« Reply #1 on: November 14, 2010, 05:35:55 pm »
I have forwarded the pictures to the editor, who is a body building nut case.... Pitty help his paper boy ;D ;D ;D

Mike Halliday

  • Posts: 11578
Re: Should I Advertise With My Local Rag???
« Reply #2 on: November 14, 2010, 06:54:17 pm »
i wouldn't let that put me off, its probably only 1 bad egg amongst all the delivery boys

my mate is a bin man he rang me once to say he has found a box full of my leaflets in a commercial bin in town, 2500 leaflets :o :o
Mike Halliday.  www.henryhalliday.co.uk

Colin Day

Re: Should I Advertise With My Local Rag???
« Reply #3 on: November 14, 2010, 07:03:26 pm »
I plan on doing a good run of adverts in the month of December.... I'll deliver the bloody papers myself if I have to... :) For a discount of course!!!

derek west

Re: Should I Advertise With My Local Rag???
« Reply #4 on: November 14, 2010, 07:13:07 pm »
i get free papers every week and they go straight in the bin, yet if i went for a walk and saw a load dumped, i'd probably pick one up and have a look through it. ;D

Gary Humphreys

  • Posts: 92
Re: Should I Advertise With My Local Rag???
« Reply #5 on: November 14, 2010, 07:31:08 pm »
Lol

Colin Day

Re: Should I Advertise With My Local Rag???
« Reply #6 on: November 14, 2010, 07:34:33 pm »
i get free papers every week and they go straight in the bin, yet if i went for a walk and saw a load dumped, i'd probably pick one up and have a look through it. ;D
;D ;D ;D

fitz2kleen

  • Posts: 373
Re: Should I Advertise With My Local Rag???
« Reply #7 on: November 14, 2010, 08:51:09 pm »
once in over 2 years of trading did we pay someone to deliver leaflets for us....... we were picking em up in the streets for weeks afterwards where they had been dumped.
NEVER AGAIN!

fresh

  • Posts: 117
Re: Should I Advertise With My Local Rag???
« Reply #8 on: November 14, 2010, 09:48:25 pm »
i paid a newsagent 2p per leaflet to put in the local paper for me i had to stand there and count them all out to go in a month later to see if they would do more and the old ones were still on the shelf ' oh sorry we havent done these ones yet!' so from then on i deliver myself!!!!

wynne jones

  • Posts: 2918
Re: Should I Advertise With My Local Rag???
« Reply #9 on: November 14, 2010, 11:21:30 pm »
What's worse, going through a few wasters until you find a conscientious leafleter or a lifetime trudging the streets with absolutely no chance of scaling up your operation.

Delivering yourself is very small thinking in my view and for the life of me, surely you get paid more to clean carpets per hour than someone who puts leaflets through letterboxes.
It's not expensive, you just can't afford it.

neil 47

  • Posts: 1345
Re: Should I Advertise With My Local Rag???
« Reply #10 on: November 15, 2010, 07:59:38 am »
colin


you would be better off finding someone to deliver your leaflets as people tend to keep them.

the kids that deliver the advertiser only get about £12 per 1000 .

and the fee gazette people chuck theirs away as well


Neil

I know someone who will deliver for you just email me .
IICRC

Colin Day

Re: Should I Advertise With My Local Rag???
« Reply #11 on: November 15, 2010, 08:27:31 am »
It's ok Neil, I just advertised a lot in the Helston Advertiser which I thought was reasonable at £100 per month.... Well, that was until we stopped getting the paper, so I pulled my ad as I felt it wasn't getting out there.

My boy does my leafleting and in return, we clothe, feed him and let him sleep in the old dog kennel ;D ;D ;D

creighton foyle

  • Posts: 761
Re: Should I Advertise With My Local Rag???
« Reply #12 on: November 16, 2010, 04:29:23 pm »
i paid to advertise in our local evening paper for two months and in that time i got about thirty enquiries of which i managed to get two people to let me do a survey and i got both jobs the rest were just people hoping i was going to do their sofa's and carpets for next to nothing and insisted on price over the phone. not the customers i want. lesson learned

richy27

Re: Should I Advertise With My Local Rag???
« Reply #13 on: November 16, 2010, 04:54:19 pm »
i advertised briefly in the local paper and it was waste of time. and also after a few conversations with customers many wont call people advertised in the paper.




wayne zabel

  • Posts: 1082
Re: Should I Advertise With My Local Rag???
« Reply #14 on: November 16, 2010, 05:47:50 pm »
What methods of advertising do you use Richard?

I too am having dissappointing results from papers

derek west

Re: Should I Advertise With My Local Rag???
« Reply #15 on: November 16, 2010, 05:55:37 pm »
i break even on newspaper adds but because my repeat and referal rate is so high its worth doing.

garry22

Re: Should I Advertise With My Local Rag???
« Reply #16 on: November 16, 2010, 06:03:15 pm »
Quote
i break even on newspaper adds but because my repeat and referal rate is so high its worth doing.

Derek,

You have just come out with one of the most fundamental marketing gems that I have seen on here in yonks.

The moderators should make it a sticky.

I can't believe the amount of times people have said they stopped advertising because "it only broke even".

It's free customers who could be worth hundreds or thousands in the coming years.

Great post.

Garry