[Lee Pryor]

Anyone done it? what do you think the reponse would be if a residential window cleaner advertised on ITV? I think it would be huge!!!

[clearlyclean]

see a lot of double glazing and ocean finance adverts never used those companies,dont think it would work,I look forward to seeing your advert on the half time super bowl slot 

[james44]

Lee would it not be better to get a slot on one of the shopping/diy channels

there you could explain/demostrate all about wfp?

And customers would see the benefit of having clean glass and frames!

And how their windows/frames would stay cleaner for longer!

[Lee Pryor]

but are you someone that needs a loan or double glazing? maybe not. also if those companies werent getting a good response why would you still be seeing their advert? Things like those products are easy to find when a homeowner decides they want them, but the impression I have built from my customers over the years is that a good and reliable window cleaner is hard to find.

I would also say that those types of market are fairly saturated, where as I see the residential window cleaning market as 1 under serviced and 2 serviced buy alot of cowboys.

[chopsie]

Personally, If I saw a window cleaner advertising on tv  for my area I would not use them, I would think they were way too dear, and probably be a bit pushy like double glazing salesmen.

[james44]

good and reliable window cleaner is hard to find.

So true!

I see the residential window cleaning market as 1 under serviced and 2 serviced buy alot of cowboys.

Agree!

[Lee Pryor]

Personally, If I saw a window cleaner advertising on tv  for my area I would not use them, I would think they were way too dear, and probably be a bit pushy like double glazing salesmen.

of course I have an answer to that but I cant tell you at this point what it is since this relates to my on going project.

[chopsie]

How are your guinea pigs going in your trial?

[clearlyclean]

Maybe you'll be the first.I'm trying to put your idea down,I see a chocolate bar or a coke on tv and off i go to shop to buy one, Advertise has become more viral,I could see a well placed ad bringing in a few quality leads and you seem to have put a lot of thought into your project.

[Lee Pryor]

How are your guinea pigs going in your trial?

lol!!! the trial is not untill next year as there is alot involved in putting it together, and I am still building my portfolio of window cleaners of which I now have nearly 15, so far so good though, and I dont mind telling you I have a meeting in London next week with a TV marketing company to look at the cost of advertising on ITV1

[chopsie]

crickey lee, well done. I will keep a look out in between corrie    (it is meant sincerly...not as a P take)

[Alistair@AWC]

Lee,

I have used TV advertising in a different industry and its works off a rating score which is directly related to the number of people they are expecting to be viewing the advert and the price they charge to run it. You must also remember the cost of producing even the simplest of ads is going to run into multiple £1000s

If you are going to run a direct contact advert you have to match the rating to the number of available telephone lines i.e. Advertising during Corrie with only 5 lines would be a waste of time & money as most respondents wouldn't get through. We had quite a large office and used to advertise on the likes of UK Gold with very low viewing figures and the telephones would light up as soon as the advert was aired.

[Matthew Bateman]

I dont mind telling you I have a meeting in London next week with a TV marketing company to look at the cost of advertising on ITV1

Lee I know we havent seen eye to eye recently but have you got a budget for this? Have you any idea what this is likely to cost?

Im away at the moment but look forward to your posts on my return once youve met with the your TV marketing company. It should be interesting the figures they offer you, hope youll let us know, I love a bit of number crunching, seeing how viable a project is.

Matt

[Lee Pryor]

Lee,

I have used TV advertising in a different industry and its works off a rating score which is directly related to the number of people they are expecting to be viewing the advert and the price they charge to run it. You must also remember the cost of producing even the simplest of ads is going to run into multiple £1000s

If you are going to run a direct contact advert you have to match the rating to the number of available telephone lines i.e. Advertising during Corrie with only 5 lines would be a waste of time & money as most respondents wouldn't get through. We had quite a large office and used to advertise on the likes of UK Gold with very low viewing figures and the telephones would light up as soon as the advert was aired.

An excellent post.

Yes i am aware of the things you have said there, firstly they do charge a price per 1000 viewers, I already know what this is, second. there will be no phone line, instead a website to visit, third. it will run on day time TV, this is proven to get a better result when you want someone to visit a website. lastly the cost of the add itself is likely to be high, so I better go clean some windows!!!

[newbroom]

Fair play Lee for having the balls to think and work outside the box hope it works out well for you.

[Clive McDonald]

This is madness Lee. Absolutly bonkers.You are having delusions of granduer.

Tell you what, do a utube vid, a basic version of the kind of thing you want, and i'll give you the verdict.


This might be a better approach.A good utube vid and a referal email.

[Lee Pryor]

This is madness Lee. Absolutly bonkers.You are having delusions of granduer.

Tell you what, do a utube vid, a basic version of the kind of thing you want, and i'll give you the verdict.


This might be a better approach.A good utube vid and a referal email.

your just going to have to trust me! Im going to put my neck out here and say that I will have an advert on tv within 18 months. im not talking national at this stage, but regional.

[Clive McDonald]

I didn't say i didn't believe you.

Lets look at the creative side of the advert shall we?One problem is if you make it too boring no one will listen, if you rev it up too much this will stop sales.

You need impact, engagement, a totally new approach-.... and money to burn.

That's why utube is a great tool.You don't have to tell me your big secret, i'm saying kick around the idea of mocking up an ad- then find out what your wife and a few friends and customers think.

You may be able to script it yourself or might need gold or me or bateman.Either way these are all resuources that are free.At the very worst you can find out what you don't want.

[Clive McDonald]

The best fun i ever had on here was imagineering squeakies van.He did go with the big yellow duck- but only a picture- and wouldn't have the large mounted jobbie, or the ice cream style chime that cheep - cheeped to announce his arrival.I call this cowardice of the imagination.

That aside it was the best thing he ever did and he never even said thanks.


I feel that your advert might present a second chance for us all to let rip a bit creatively.

[awcs]

They have been doing it in the States for years Lee. Go for it.