don't be too hard on her, "the coach' writes e books on window cleaning, has had his own wc biz but knows nothing about operations.
What i mean by that is, no knowledge of round software or wfp.No idea about a two man set up.
Also, although these people are good at marketing they don't know about strategies.
IMO
You need to work with jv price, dave st ives, or gardiners, and then you'd at least have a handle on this.