[petski2]

Has anyone tried it and if so was it any good.
Been quoted £450 for 2 weeks x 10 second ads.
Thats 10 x 10 seconds a day done with an actors voice and music etc.
Thanks

Pete

Its a local station reaching 13% of West Yorkshire.

[supernova77]

I would say £450 is a good price... Worst case scenario and you only got x2 £20 monhly cleans from it you would still make your money back over a year from those 2 new customers.

Andy

[kate1]

What time slots are those OP, are they just during the day or at drive time/news time

[Sunshine/Cleaning]

Do you want customers from all over West Yorkshire? It's a big area.

If you do go for it, it will have to be a compelling ad.

[kate1]

If it were a big area to cover, could you possibly team up with somebody and share the costs?  Have they provided also the stats etc of the people that listen to the station? 

[Andy@w.c.s]

did this afew years ago on our local station and only had one call , a 20 pound job that i now have to clean for the next 200 years to see a return cost at the time for me was about 8k

adds only work if you have a good tag and big pockets

Andy

[kate1]

Normally ads work like this.

Formula

AIDCA

Attention
Interest
Desire
Conviction
Action line.

Only know this cos working for EMAP for 4 years

Hope that helps

[Dean Taberner]

8k!!!!!

Seriously?

Has it caused you any mental damage?

I don't think I'd ever get over it.

Dean.

[geefree]

Hey Pete,

Why only 13% of west yorkshire?

That only leaves you a teeny weeny chance of  any phone calls,


Does the station have a sister station which covers all of the area?

or could you price another station up in this area with a better listener percentage?

[Andy@w.c.s]

8k was over 6 months as i remember  able to pay per month ,

at the time i had a team of 7 guys on and was looking at the bigger picture 
i then went on to buy a seperate business for 12 k oh with the benifit of hine site  oh what was i thinking

note to self

kick hard if i ever think of doing that again 

[Approved]

A COMPLETE WASTE OF MONEY I DONE IT FOR THREE MONTHS IN BRISTOL AND DID NOT RECEIVE ONE
ENQUIRY THANKS

[geefree]

I look at it like this,


places an ad in a shop window for a few pence , brings you a few new customers if you are lucky,

placing an ad in a parish mag for a few quid brings you a few customers, if you are lucky,
      i would put this idea on a par with advertising on the radio, for the amount of new custom gained..but the price difference is horrendous

dropping hundreds of leaflets , for a hundred quid, brings you some customers in,


placing an advert on a radio station for a lot of money , will bring a few new customers.

Knocking doors for a lot of your precious time brings you lots of customers in.

Advertising is endless and they all do a little to help your business,... you cannot have enough advertising outlets,

but keeping costs down is just as important..... otherwise whats the point.

Your van is another advertising outlet. And that works wonders for me.

But knocking them doors is the only fast way to gain the new customers.

[petski2]

Thanks for the input guys.
Gonna leave it for the time being.
Pete

[Ian Lancaster]

I always think in terms of how much "shelf life" has the advertising got?

For instance: Radio ad - about ten seconds and it's gone, probably forgotten.

Newspaper ad: either a day or a week, depending on frequency of publication.

Leaflets: anywhere between ten seconds and several months, depending whether the recipient bins them immediately or not.

Yellow pages, Thompsons: a year, but rapidly losing their effectiveness

Van signwriting: many years.

No brainer, really.  For the cost of a ten second radio ad, a week's newspaper ad or a year in Yellow Pages/Thompson's you can have a brilliant job of van signage that works for you 24/7 and is constantly being seen by your target market. 

Get that sorted first, then if you've got any money left look at other methods.

[WCE]

Radio advertising will never work for window cleaning and at best will bring in patchy results. The kind of radio advertising that really brings in results are for those products that are available off the shelf ie no-one is going to be rushing to find a pen to write down the number of a window cleaner whose ad they just heard on a 10 second advert out of an hours music, chat and other ads. There are far better things you can spend that money on (some nice advertising leaflets for canvassing, website etc) that will bring in far better results.  At the end of the day W/Cing is not one of those services that radio advertising is beneficial. Something DMSI did with his radio 4 appearence is however benefitial as that didn't cost him anything Take that from someone who has worked in the industry

[deeege]

Can you elaborate on what dave st Ives did on radio 4? Or maybe link me to a thread about it? Just out of curiosity.

[WCE]

Not being broadcast until september  but he took part in a program on there about window cleaning

Remind me then and if he doesn't stick the link up I will!

The point was he will be getting radio exposure for nothing

[deeege]

Sounds a sweet deal, particularly with the radio 4 audience being what it is.

Thanks for the info.

[chopsie]

I did 5 weeks on local station (ashbourne radio) cost £84 ish in feb and one for 2 weeks in march or may  : cost £72 ish.
got few jobs off first one (less than 10) and 5 or less off second. covered cost of advert easily and more, plus still pick up odd ones from them as people remember name or ring station for my number. If i had more spare cash would probably do it again.It is a very local station though 10-15 mile radius, ideal for window cleaner

[WCE]

Not being broadcast until september  but he took part in a program on there about window cleaning

Remind me then and if he doesn't stick the link up I will!

The point was he will be getting radio exposure for nothing

Ignore that It was actually on today :   

Link here Good program. http://www.cleanitup.co.uk/smf/index.php?topic=107486.0