and a reviewer said
The ideas in this book are so CORNY beyond belief!! Outragious marketing in this book means dressing up in a Superman outfit and looking like a fool!! There are better ways to get attention that are both professional and attention grabbing. Bill boasts about his wonderful successes with sending direct mail in cheesy formats like a brown paper bag!! Attention grabbing yes but also deceiving and in bad taste.
all though in fairness there was some good reviews. all though i can't help thinking the good reviews are from bills mates. afterall, he is a marketting guru.