Hi there
You have to look at it like a utility, is a subscription so if you want upto 3 users on it £29.99 per month, I suppose you could look at it at £10 per person, per month for upto 3 users.
Also you have to remember, no paperwork, no going back home and using excel, no synchronizing, no upgrades and the tight control that you have over the business is invaluable. The time thats not spent doing work back at the office, can be spent getting new customers.
If you are working more than 1 person (it can be used if you are one person) you know exactly what job has been done, what time, what status, the debt.
People have sort of been a little taken back by the price, but its been 4 years in development.
To be honest I think for the service and the time saved, its good value.
I also think this is the way technology is going, but thats just my humble opinion
Hope that helps