Hello, I hope you all don't mind that a window cleaner is
wandering around on your carpet
Anyone not putting an offer on their ads is losing money.
I am sure most know this
'Green' is not an offer, nor is it a reason to hire a service
unless we were being compared to another (and nothing
else separated the two but "green".
The above template full of "I'm better" is not a good way to
go. When we write our own ads we think about our issues
(like competition). The ad above is not focused on what
the customer needs.... which is a solution to
their problem.
To say all of the others do not do these things is a lie, isn't it?
No other company does any of those things in your area? When
we advertise a lie it never turns out well. Even if it were true,
would I believe the company who is biased against all others?
Now to the offer: I am not real familiar with what carpet
cleaners can offer up (other than discounts). I know of the "get
3 rooms cleaned and get ______ free" type of offer, but not
much else.
I don't think there is a perfect answer. Whatever you 'give away'
be sure to give it value. In the case of the "get 3 rooms cleaned"
offer put a value on whatever it is you're giving them.
If it is a stairwell, extra room, stain treating, pet deodorizer,
protectent, or whatever, give it worth.
"Free stain treating ($49 value)"
'Free' is worthless unless we give it value.
I would make an offer (or put two on the leaflet) for those who
may not want more than 3 rooms done.
It cost the same amount to advertise, so why not do a 'high-low'
You may as well increase the amount of opportunities.
Please excuse my American slang
I hope this helps
Paul