just had a bath and stewed over this issue some more

another thing....
its been suggested in this topic that being VAt reg'd gives some sort of credibility and sets you apart from other companies who will not be seen as more professional.
when does this happen? because from what I can gather until you actually start talking price the potential customer doesn't know if you charge VAT or not. that is unless your leaflet, YP advert, website, newspaper advert etc..etc says...... "WE CHARGE VAT ON OUR PRICES".....
I've seen a lot of advertising and I can say I've never seen that sentence included.
if you do a professional presentation on your quotes most customers will have decided to use you before price is mentioned.
if at that this point the mention of VAT influences their decision it will be to not use your services, rather than the opposite