Good for you Dave, i expect the reporter is a mate to get what amounts to a glorified advert like that. Thought the innuendo was okay along with the cheerfull style, but instead of buying him a pint next time you see him only get him half because use of the word lucrative was an error.
Getting all the facts wrong is okay as i expect he was half cut when you briefed him anyway, but impressive, or blue chip etc, might have been better choices than lucrative.Wouldn't want anyone to think your making any money eh? Least of all the wife.
I like the livery idea, but i also like the simplicity of your van signage, and again being the fastest, the world record holder even is a bit splash and dash.I'm suprised the reporter didn't calculate her hourly rate, i make it about £360 an hour if she could sustain the pace. That's lucrative.