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.Murdie, it was probably me who said that's what I do.Get about 2 calls a month if I only drop 1000 leaflets. If I drop then canvass within a couple of days, then the hit rate is Around 25 to 30%. Now before everyone jumps on me, I have soldiers quarters in Germany. There is always some part time or semi pro WC in just about every area we work. So it's a damn site easier to pick up custies and KEEP them if you are regular and do a decent job.
The rest of our work is Kraut and appointment work. The point is, I get much better results from following up.When I leaflet, it says on the leaflet that we will be calling in the near future to see f they are interested.
This CAN wake up the part time zink bucket guys who try to get round asap. They usually fold after a few "NO's" and the field is ours. That's because I follow all the leaflets up. I mark down empty houses and notice then when they get a new tennant, also the "Not in's" and call again asap.
In the end, it's up to you, if leaflets get you more than you are getting from knocking, (Which I doubt ) then just throw leaflets out.