Good post Sunshine Cleaning.
When you think about it, even though it is intangeable, the goodwill is the most valuable asset of a business. More valuable than the premises and all the rest..
You could go out and buy a car wash place but if it's in the sticks and the records show hardly anybody is using it then you would think twice about buying it.
If it always has a queue of people lines up outside, and it's profitable then that shows there is a market and people require its services.
Unless the standard of services goes severely down hill or prices rise drastically then why should these same customers not keep coming? They still need the services - they are not bothered if it's called Jim's car Wash or Jack's Car Wash - they just want their car washed.
The premises and the machines are of no value unless there is a customer base.
The fact that there's always a queue of people, the goodwill of the customers, that's what's going to bring in the money.
The bank manager knows that, but he needs to be convinced that you are capable of retaining the goodwill.