[Mike Halliday]

Mike was that question aimed towards me?

if you are referring to my collaboration with 2 other cleaners, it would have worked if the newspaper machine had worked properly, it couldn't separate the leaflets so was inserting 3 or 4 leaflet in each paper.

we refused to pay so they got a dept collection company onto us, but we stuck to our guns and they let us of payment

Mike

[turneylogan]

I was about to extol the virtue of delivering leaflets by hand rather than bulk maildrops but I was leafleting today with my helper and as I shoved a leaflet through the letterbox something clamped my finger...No barking just something that felt like an animal snare clamped on my finger. It then dragged my hand into the letterbox, pulling the skin off the back of my hand. Eventually hand released and blood running down the door, a bit bewildered and hacked off that my expensive leaflets were now 'full colour' (namely red). I stood to wrap a handkerchief round my hand when I saw the local postie. She said 'Yeah and its only a little Yorkie'. My helper was helpless with laughter and my wife wants me to get a tetanus up the b*m, but I'd rather have the lockjaw.

[Mike_Boxall]

Mike was that question aimed towards me?

Yes, it was. We're starting some significant leaflet drops shortly ourselves (for the new directory - are you listed yet?) and I was just curious about how you get most out for least cost. With you being the resident expert I thought I'd pick your brains on it. Have you used Newsquest publications before and what do you pay per 1000 for distribution?

Thanks

Mike

[Ian Gourlay]

I put leaflets out for years, especially in my CC early days. I dont think response values have changed. I always found and Ive seen others say the same that initial response for most leafets is 0.01% or 1 in a 1000. So 2 in a 1000 is not bad. 0.02% for 10,000 should produce an initial response of 20 calls. If the response was only 2 calls then the percentage isnt 0.02 but 0.002 which IS a poor result. I put out some leaflets a few weeks ago, whilst a bit quiet, Id had them for years just gathering dust. After these were printed all that time ago, I put out about 3,000 and got very few calls, so I abandond putting anymore out. I analysed the leaflet more and saw that whilst it was generally a good design there were parts to it that were letting it down and spoiling the overall impression. But a few weeks ago I put a further two hundred out, on the basis that a bad leaflet is better than none at all. To date I have done two jobs from the small drop, and even though one of those clients told me (Because I asked) that he thought it was a bad unprofessional leaflet - to which I fully agreed.
Dave.

Dave was that a Fast Track leaflet?