Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: lcwalker on March 27, 2010, 11:13:27 am

Title: Leafleting before knocking
Post by: lcwalker on March 27, 2010, 11:13:27 am
Is leafleting before door knocking really worth it, isn't the leafleting just a waste of your time you might aswell have knocked in the first place it's double the work and time.
Title: Re: Leafleting before knocking
Post by: Ian101 on March 27, 2010, 11:39:23 am
ur so correct  ;D
Title: Re: Leafleting before knocking
Post by: formb on March 27, 2010, 12:47:13 pm
2815 Customers.

Never knocked once.

Ever.

Leaflets only.
Title: Re: Leafleting before knocking
Post by: Bartosz on March 27, 2010, 12:49:15 pm
Did U do your yourself? Or did U usesome company to do it for U ?
Title: Re: Leafleting before knocking
Post by: monkeyman on March 27, 2010, 01:12:00 pm
wow great amount of custies from leaflets only,must of been good leaflets any chance of a look of an example of the leaflets used ;D
Title: Re: Leafleting before knocking
Post by: ringo1968 on March 27, 2010, 01:38:11 pm
2815 Customers.

Never knocked once.

Ever.

Leaflets only.

     You must have knocked. Leaflets generally are ignored/thrown away  delete as appropriate.....
Title: Re: Leafleting before knocking
Post by: mci services on March 27, 2010, 01:43:04 pm
the idea is to drop the leaflet when someone doesnt answer. then follow up in the evening with a knock again.
Title: Re: Leafleting before knocking
Post by: formb on March 27, 2010, 02:28:35 pm
Hi Formb
So how long has it taken to build them? I saw in a previous post you get 1% response, is it really sensible to suggest this to a newcomer as you must have posted 300,000 leaflets..... Thats gonna take a while.....

Started putting leaflets through doors in 1992. I would say 300,000 would not be too far off actually. What we do is when we get a customer we will put leaflets through their neighbours doors every time we are there.

1 house 15 mins. 2 houses 20 mins.

So we actually put out anywhere between 20 - 200 leaflets EVERY DAY.
Title: Re: Leafleting before knocking
Post by: formb on March 27, 2010, 02:31:47 pm
2815 Customers.

Never knocked once.

Ever.

Leaflets only.

     You must have knocked. Leaflets generally are ignored/thrown away  delete as appropriate.....
.

I have never bought, and will never buy anything on my door step. Therefore I have never sold, and will never sell anything on someone else's
Title: Re: Leafleting before knocking
Post by: formb on March 27, 2010, 02:42:54 pm
Did U do your yourself? Or did U usesome company to do it for U ?


To be fair, when my Dad started the business in 1992 he had another business which was generating income so a gradual build of of customers was do-able, had he not it may have been different......
Title: Re: Leafleting before knocking
Post by: David Kent @ KentKleen on March 27, 2010, 03:12:02 pm
9 weeks of leafleting ONLY. result = 183 custies! it can be done!! I dont know why it is discussed so much!
leaflets work
door knocking works
end ov!! ;) ;) ;)
Title: Re: Leafleting before knocking
Post by: michael papworth on March 27, 2010, 03:16:26 pm
Is leafleting before door knocking really worth it, isn't the leafleting just a waste of your time you might aswell have knocked in the first place it's double the work and time.

Leafleting doesn't take the same amount of time as door knocking. How could it? When you're out delivering, you're not out for a gentle walk, you're almost running between houses. As you're walking up to the door, you've got the leaflet in your hand and you're looking for the letter box. It's high-energy work - or you're not doing it properly.

(My wife taught me this. She used to do Betterware and did really well at it. It's a numbers game. Her averages were the same as in other areas, but she got more books out in less time.)

Knocking on doors is VERY slow in comparison.
Title: Re: Leafleting before knocking
Post by: David Kent @ KentKleen on March 27, 2010, 03:27:27 pm
keep it up gd!! why not start cleaning those customers you find ;) ;)
Title: Re: Leafleting before knocking
Post by: David Kent @ KentKleen on March 27, 2010, 03:29:36 pm
Furry friendly Wally. how can i get the formby ringtone onto my phone, i have tryed everything? thsanks matey 8)
Title: Re: Leafleting before knocking
Post by: michael papworth on March 27, 2010, 03:58:16 pm
Furry friendly Wally. how can i get the formby ringtone onto my phone, i have tryed everything? thsanks matey 8)

Right click on the link to save it to your computer. After that, you need to get it from your PC to your phone. It depends on your phone.

My phone's a Motorola and I can connect to my PC via a cable. Some use bluetooth.
Title: Re: Leafleting before knocking
Post by: Paul Coleman on March 27, 2010, 04:06:26 pm
About a year ago, I leafletted a small area and I eventually got one job from it a few months after leafletting.
I later found out that a shiner who I know well door knocked the identical area about a month after me and got four.  I know the area was identical because it was one specific road.
Title: Re: Leafleting before knocking
Post by: roundbuilder on March 27, 2010, 04:39:28 pm
gd you will get aa much better hit rate if u leaflet before a canvass. Trust me i should know as i have done it. I only go out looking for big dirty houses nowdays but i do get a responce back. You cant beat a customer from a leaflet drop as you know they want your service unlike being canvassed as some people find it hard to say no. My best customers are from leaflets just ends up being fewer than canvassed ones.
Title: Re: Leafleting before knocking
Post by: Johnny B on March 27, 2010, 04:49:28 pm
The choice is yours. I began by door knocking, and once I got enough to get started would keep knocking on doors until I got another new customer. I would  continue in this way until I had established myself enough to wait for the work to come to me.

Never used leaflets myself. Others swear by them.

Best wishes,
John. 
Title: Re: Leafleting before knocking
Post by: Sapphire Window Cleaning on March 28, 2010, 10:55:39 am
About a year ago, I leafletted a small area and I eventually got one job from it a few months after leafletting.
I later found out that a shiner who I know well door knocked the identical area about a month after me and got four.  I know the area was identical because it was one specific road.


Door knocking and Leaflet dropping both have advantages, door knocking gets more results than leafleting initially, but if you only door knock and ask them are they interested in a window cleaner and they say no thats it end of story.
but if you drop a leaflet or flyer then they MIGHT keep that leaflet with all your contact details on and they may ring you in the future.
I still get people ringing me now, thats from leaflets I dropped before Christmas!!


Matt
Title: Re: Leafleting before knocking
Post by: derek west on March 28, 2010, 11:03:56 am
is there a code of ethics for canvassing, what if they allready have a window cleaner, do you try and compete or walk away.
Title: Re: Leafleting before knocking
Post by: Sapphire Window Cleaning on March 28, 2010, 11:08:09 am
is there a code of ethics for canvassing, what if they allready have a window cleaner, do you try and compete or walk away.


Just ask them are they happy with him?
If there are then leave it at that, if not then ask them if they would be interested in a professional quotation.


Matt
Title: Re: Leafleting before knocking
Post by: A+CleaningService on March 28, 2010, 12:26:25 pm

I think MB is right. They both have their place.   A month ago I put 12000 leaflets out, mostly through newspapers. A got calls mostly for Conservatory cleaning, carpet cleaning. Which is ok. But less for window cleaning, which was suprising.
Canvassing is the quickest way to go, by far, for window cleaning. But I have never tried it for carpet and uphostery cleaning yet. So do not know on thast issue.

Both are useful marketing tools. Then their is the tool of word of mouth too

Title: Re: Leafleting before knocking
Post by: Ian101 on March 28, 2010, 07:54:22 pm
The deciding factor I rekon is time .... if a newbie like me with nothing but time then canvass is way to go however when I have a big customer base then time becomes more of an issue
Title: Re: Leafleting before knocking
Post by: geoffreyspecht on March 28, 2010, 11:20:35 pm
9 weeks of leafleting ONLY. result = 183 custies! it can be done!! I dont know why it is discussed so much!
leaflets work
door knocking works
end ov!! ;) ;) ;)
one week door knocking £600 worth of work
Title: Re: Leafleting before knocking
Post by: Gav Camm lammy 283 on March 28, 2010, 11:35:47 pm
gud result lad