Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: derek west on September 19, 2009, 12:40:02 pm
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how much would you guys pay for a lead. Not a job but a lead e.g.....
2 bedrooms
H/s/l
living room
tel......012345678
quote needed
how much is that worth.
be honest guys, i personally would say option 2, its obviously better than add words as you are garaunteed a contact, but your still not garaunteed a job.
anyway, thoughts please.
derek
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10% of job value , though nothing for a lead.
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Derek,
I agree with Jason
Paul
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agree with Jason & Paul.
10% of the job price( x vat)....... if the work is done.
that's what LTT want for any leads passed on.
nothing for just the name & number its got to produce work
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The other thing to rember Derek is that they would need to sell at lot of leads at those prices to make it pay so i cant imagine they would be very good ::)
Paul
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£450.00 per month subscription, per area for lead generation program.
Quite a few companies out there doing just this. eg. http://www.companeo.co.uk
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How much do you reckon it currently costs you for each prospect that calls you.
Are the lead generators going to be targeting the areas you already target.
How does a lead generating business ensure a uniformity of quality / value to prospects.
As I type this it becomes obvious what's going on here.
Derek is PRIMARILY a SALESMAN and can't get away from that aspect of his character.
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The other thing to rember Derek is that they would need to sell at lot of leads at those prices to make it pay so i cant imagine they would be very good ::)
Paul
what prices?
i'm slightly surprised that not many would pay for genuine leads.
its certainly something i'm gonna try.
google adwords is the same principal but without the garauntee of anything, at least this way youve paid for a genuine chance. i think if your good at selling your service then this would be beneficial.
goldfinch, its not that company thats approached me but a local one in cheshire. just thought i'd get your views before i give it ago. theres no tie ins so i can give it a go for a few months and see what its like. cheers guys.
derek
ps... robert, you remind me of derren brown. i'll let you work it out ;D
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Let us know how you get on derek..
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I would only pay if it was converted to job
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i really don't get this.
you'll pay £1000 of pounds on advertising which is hit and miss but won't pay for potential customers.
i really am bemused
hey ho
derek
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I used to pay £100/month for leads for my limo business, I used to get 150 -200 /month, these same leads were sold to 5 or 6 other companies in the same city so all things being equal if every enquiry actually booked I could potentially gain 30 jobs a month, however most people shopped on price ,not everyone booked, and it could be 10 hours until I got the chance to respond. 2 or 3 jobs a month were booked by me , making it an expensive marketing method.
It may be different for the CC business , though I doubt it.
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I would happily pay £2 for a good quality leads.
Most CC will get between 5-8 jobs out of 10 the hard part is the leads. If they were all crap I would lose ten or twenty quid testing it out.
The reality is you wouldn't get a deal like that it would be £X for a six month tie in or something. If it was genuinely good they would come to you and want a percentage wouldn't they?
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I cant understand why you value leads so low,
when like Derek said you pay out hundreds on marketing.
I would have thought that each lead would be wort at least £10 to £15 as these can lead to other work and repeat.
Neil ???
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I think I would pay a£5- £10 for each lead if: the client had listed rooms etc needed to be done and given an idea of when they would like the work done .
you have needs and authority right there and all you need to do is gets means and its a job
for life if ya want it that bad
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Hi Guys
I charge 10% on work carried out via my websites.
This is fair I think as it reflects the time and cost of lead generation but also measns the cc is getting a very good return.
If you spend 2000 on YP , it would need to bring in 20000 to be as effective.
Whether to pay for lead generation upfront obviously depends on the quality of the lead, the likelyhood of conversion and whether you would need to quote silly money to get the job.
If someone offered me a good quality 1000 GBP job, I would be happy to pay good money for it.
A 40 GBP one room , upstairs job isn't worth a lot ::)
Cheers
Doug
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Hi Guys
I charge 10% on work carried out via my websites.
This is fair I think as it reflects the time and cost of lead generation but also measns the cc is getting a very good return.
If you spend 2000 on YP , it would need to bring in 20000 to be as effective.
Whether to pay for lead generation upfront obviously depends on the quality of the lead, the likelyhood of conversion and whether you would need to quote silly money to get the job.
If someone offered me a good quality 1000 GBP job, I would be happy to pay good money for it.
A 40 GBP one room , upstairs job isn't worth a lot ::)
Cheers
Doug
I'm with Doug on this one. I know that if someone said to me, "If I give you a £1000 job, are you willing to give me £100 - £150 for it?" My reply would be "You bet!! Go and get me some more please!!
Jim
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I'd pay 11% jim ;)
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I would happily pay 15% commission for any job.
I try to get Yellow Pages etc to agree to it but they wont.
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Trevor Woodman was one of the first to use adwords on here and he did sell the out of area jobs for 10% or £10 depending on the size so you knew if you took the job on you would have to give him a tenner minimum but the ones I got were all quality leads.
Shaun
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theres no doubt that anyone who charges well would pay commision on a job. thats not the question.
the question is, how much is a lead worth?
derek
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The way I see it is a leed is worth nothing but a job is worth %.
Shaun
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how can you say a lead is worth nothing when every carpet cleaner pays £1000's of pounds every year to get leads.
really doesn't ring true to me.
at the end of the day, a lead is worth something, its how much thats hard to answer.
derek
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Derek,
Its quality not quantity yes they are worth a small % but if the company are going to sell those leads to every carpet cleaner in the area then the conversion rates arent going to be very good as Most will probably pick the cheapest, If however they are only selling them to only you and targeting doctors, Directors, Bently, Range Rover Audi owners then they are probably worth a £10 + a lead.
Im not against the idea and have just sent a cheque for £25.00 to a shop who reccommended me for a £250.00 job but they know i will only pay them once the work is carried out.
Paul
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Image a worst case scenario where you get leeds that all come to dead ends! if you want I will send you the names and addresses of the Manchester phone book and you can pay me £1 a name.
See where I'm coming from?
Using the YP to compare against isn't accurate as people looking in there are actually interested in having something cleaned who knows where the lead has come from? the other way of looking at it is that with YP customers are incontrol when they call as they have to make the call so they are in buying mood where as when you call the lead they aren't as warm.
Shaun
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Image a worst case scenario where you get leeds that all come to dead ends! if you want I will send you the names and addresses of the Manchester phone book and you can pay me £1 a name.
See where I'm coming from?
Using the YP to compare against isn't accurate as people looking in there are actually interested in having something cleaned who knows where the lead has come from? the other way of looking at it is that with YP customers are incontrol when they call as they have to make the call so they are in buying mood where as when you call the lead they aren't as warm.
Shaun
no i don't see where your coming from, read the whole thread properly, it state, "work to be done and phone number" a proper lead where someone has phoned and asked for a quote for work. how much is that worth?
paul
no doubt it'll be a mixture of price shoppers and bentley owners, rough with the smooth, hence working out what its worth by averages.
right, back to my garlic bread with cheese, and a viking lager. oh yes
derek
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Derek if you are so convinced the lead idea is a goer I think you ought to get on with it rather than trying to convince everybody. If it turns out that it's producing good leads people will happily pay, if it doesn't you will soon run out of steam.
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Perhaps it isn't as clearly stated as that in your first post but I'm not quibbling about that but I have had companies itching to give me leads in my area but want to take my money first, can the lead be trusted?
Shaun
PS gone off the newcastle brown? or is it a quick Viking?
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newcastle brown ale is too good to drink with food, everybody knows that. ;)
derek
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Hi
It's worth what you are willing to pay for it.
Regards
Martin 8)
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Hi
It's worth what you are willing to pay for it.
Regards
Martin 8)
...............And it seems most on here are not willing to pay anything for a lead.
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Ever thought about working this out backwards Derek?
If you keep records of every quote you do, you can divide your marketing spend by the number of new enquirers you've had, which will give you the cost to create each customer.
Needs to be worked out over a year period or more to work best.
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Where's he gone ???
I was enjoying this debate ;D
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Hi
It's worth what you are willing to pay for it.
Regards
Martin 8)
...............And it seems most on here are not willing to pay anything for a lead.
jason
maths not your strong point fella?
or could you not be bothered to actually check the results of the poll.
derek
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Derek, I would happily pay £10 for any genuine leads, but they would have to be genuine. I generally close about 80% of quotations I do and have an average job ticket of £240, so £10 per lead would be money well spent. I agree with you when you say you cant understand anyone not paying, yet they will pay £1000 for leaflets or £3000 for an ad in y/p but they still have no guaranteed return. Let us know how you get on. I still think tele sales is the way to go.
Phil
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What does a lead cost ?
As we all know, referrals are leads, but a referral is a qualified lead usually from a source with evidence of the quality of services provided. That being so, a referral will convert to a sale almost 100% of the time and it has cost nothing in terms of cash.
Unqualified leads still need to be SOLD to and some will produce work, but might take up a lot of valuable time which could be spent working your existing list.
Where unqualified leads will probably work would be the VOLUME market but that's where, supposedly no one want's to operate.
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Hi
It's worth what you are willing to pay for it.
Regards
Martin 8)
...............And it seems most on here are not willing to pay anything for a lead.
jason
maths not your strong point fella?
or could you not be bothered to actually check the results of the poll.
derek
I could not be bothered to check the results of the poll , sorry teacher.
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50 lines in by tomorrow,
"i must remember to check polls" ;D
headmaster west,