Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: ianharper on September 24, 2007, 07:57:40 am

Title: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 07:57:40 am: Guys

would you mind posting the jpg and url link on your links page please

its the same family from the "it not easy being green" TV Show

(http://dc27.4shared.com/download/24923135/f26fc126/horiz_banner_02.gif)
http://www.thebiggreenidea.org/

I hope the landlord does not mind me posting this

respect

Ian Harper
Title: Re: Its Not Easy Being Green
Post by: stevegunn on September 24, 2007, 08:09:08 am: In 90% of cases customers are not concerned with what products we use as long as their carpets are clean and stains removed.

How many carpet cleaners can honestly say they are completely eco friendly?Not many my guess ::)
Title: Re: Its Not Easy Being Green
Post by: CARPET KNIGHTS on September 24, 2007, 09:10:37 am: Quote from: Steve Gunn on September 24, 2007, 08:09:08 am
In 90% of cases customers are not concerned with what products we

I guess that depends on what area of the country you live in the green thing is very big down here and many of my customers use me because of it!

Cheers Goron
Title: Re: Its Not Easy Being Green
Post by: lands on September 24, 2007, 09:15:20 am: I agree with Goron. About half my new customers ask when I arrive these days and the proportion keeps rising. Maybe it's geographical though coz I am about as South as it gets.
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 09:33:34 am: guys

with respect, you should really understand what i am trying to do here. if you go to the site and read it you will see that it is all about awearness and the projest has a bus that will be traling the UK. this could be a chance to link up and put our case over to the prospect (public)

with GREAT RESPECT

Ian Harper
Title: Re: Its Not Easy Being Green
Post by: carpet guy on September 24, 2007, 09:48:58 am: Maybe it's bigger in the South due to the marketing efforts of Goron and the other Eco members, who are more concentrated in that area.
Title: Re: Its Not Easy Being Green
Post by: markpowell on September 24, 2007, 10:15:22 am: Just out of interest Goron What machine do you use?
Mark
Title: Re: Its Not Easy Being Green
Post by: gwrightson on September 24, 2007, 12:28:07 pm: who are you kidding ?yourselves
what difference does down south make,? none !
I guess that most of your so called green custys drive chelsea tractors, use vast amounts of waitrose and sainsburys carrier bags, buy all prepacked food wrapped and packaged in non degradable wrapping, and supply themselves with endless cleaning and cosmetic products, How green is that?
Oh , and no doubt take at least a couple of holidays a year jetting of to far away places
Eco freindly, My Ar*e

Geoff
Title: Re: Its Not Easy Being Green
Post by: Mike Halliday on September 24, 2007, 12:29:51 pm: when I last changed my leaflet i added a picture and a child playing with a dog ( it looks really sweet ;) ) with the words;

pets & children in your Home?
concerned about what chemicals are used to clean your carpet & soft furnishing?
ask about our environmentally friendly,
chemical-free green cleaning

I've had about 200,000 put out so far, guess how many people have asked about 'green cleaning'......NONE

so I would say in east Yorkshire they could'nt care less about saving the planet!! or perhaps they aren't as gullible as down south.

Mike
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 01:27:16 pm: mike

maybe your message to market match does not fit. maybe that the people you market to don't care. with all marketing you match your message to the group you are talking to. The more and many different groups you talk to with messages that match the more they fit with that group and the more success you will have, but i don't have to tell you that mike you where in sales after all.

people in big houses will not be interested in cheap stuff, and middle aged people have more money to send (no kids) than time and will spend that money on increasing that time. (have cleaners, Gardner's, etc) just two examples of different groups. mix the message and you find people are not interested. match it and you have a much better chance.

Respect

Ian Harper
Title: Re: Its Not Easy Being Green
Post by: Mike Halliday on September 24, 2007, 02:45:04 pm: leaflets have no set market they are a shot gun approach, they don't discriminate. my leaflets go to a high class area with quality, intelligent customers.

to try and target 'green customers' with leaflets would be pointless, it's too small a market segment, a leaflet has too appeal to as wider audience as possible.

but you would think if green cleaning was as big as some people make out I would get a small spark of interest.

Mike
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 04:56:17 pm: Mike

with respect, this market would best be approached with "network marketing" one interesting point lots of my clients have Eco cleaning products under the sink. as I have said before people are trying their best to be green. One other point do you market that your TM? that might be putting this market off?

As you well know that you cant know the buying process of each customer but you can look and ask for reasons. many cleans are done for family events, and not because it time to have them cleaned. would be nice if this was the case.

I bet you have at some time had a run on mums that know each other, (a Group) or old people. now i know you are the master when it comes to market to old people.

if "groups" of people did not talk to each other we would not have any recommendations. it the process of chatting within these groups that it happens. we just have to find our way into these groups. and that's though message to market match.

I hear what you are saying about leaflets and i know you are very good at marketing with them, but just adding a line in to reach out to a group in my view will not do it. an offer would be better. but first you must convince them, you can do this though recorded messages or web pages. maybe getting a free site and putting in the URL into the leaflet would work better?

BTW solutions do very well with the green marketing and its not in your face just an added benefit of using them

respect

Ian Harper
Title: Re: Its Not Easy Being Green
Post by: carpet guy on September 24, 2007, 05:45:39 pm: Ian

Your enthusiasm is is great, but sometimes, the truth is out there and has been discovered already, by some astute people, one of whom would most certainly be Mr Halliday.

rob m

Just seen your following post Ian......................some of us have been around pre Joe Polish, etc and are VERY well aware of all of these INITIATIVES you are plageurising.

Consider who you are posting to........................segment your market........................how ?

Ask questions on here rather than preach, as if you actually know all of the answers and are a true innovator, rather than a convert.

Also, I have to say your use of the word " respect " is beginning to sound condescending, which is abviously not your objective.

I really love your enthusiasm and ability to use a computer, but you need to moderate your approach and remember you are talking, in many instances, to some skilled marketers, who've already used the stuff you're basing your thinking on and could, if they put their mind to it, take you apart.
Title: Re: Its Not Easy Being Green
Post by: stevegunn on September 24, 2007, 06:00:08 pm: Quote from: ianharper on September 24, 2007, 04:56:17 pm
Mike

with respect, this market would best be approached with "network marketing" one interesting point lots of my clients have Eco cleaning products under the sink. as I have said before people are trying their best to be green. One other point do you market that your TM? that might be putting this market off?

As you well know that you cant know the buying process of each customer but you can look and ask for reasons. many cleans are done for family events, and not because it time to have them cleaned. would be nice if this was the case.

I bet you have at some time had a run on mums that know each other, (a Group) or old people. now i know you are the master when it comes to market to old people.

if "groups" of people did not talk to each other we would not have any recommendations. it the process of chatting within these groups that it happens. we just have to find our way into these groups. and that's though message to market match.

I hear what you are saying about leaflets and i know you are very good at marketing with them, but just adding a line in to reach out to a group in my view will not do it. an offer would be better. but first you must convince them, you can do this though recorded messages or web pages. maybe getting a free site and putting in the URL into the leaflet would work better?

BTW solutions do very well with the green marketing and its not in your face just an added benefit of using them

respect

Ian Harper

Ian remember Allerg-stop was going to be the next big thing failed miserably did solutions get the marketing wrong for that or was that our fault.Then they moved onto the eco friendly angle mainly because the machine they sell has no heater fitted so they start brain washing people that cleaning with cold water is better for the enviroment.
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 06:05:41 pm: guys

all i was asking for is for you to link to a charity site.
Title: Re: Its Not Easy Being Green
Post by: Mike Halliday on September 24, 2007, 06:30:08 pm: Ian, your link to a charity site is commendable :-* :-*

I can understand Carpet Guys point of view, I read all your post with interest, but I often think you are wrapped up in a theoretical world of marketing & its relation to carpet cleaning, you are very good at searching out information and adapting it to carpet cleaning but to then recommend this adaption to be used by others is wrong,

I'm waiting for you to say;

'I used this ...... ( eg; salesletter) sent out 100 and got back 4 jobs'

then this would be a proven sales tip and not just an idea you've adapted.

keep up the good work :D :D you are the person on this site I'd most like to meet ;)

Mike
Title: Re: Its Not Easy Being Green
Post by: carpet guy on September 24, 2007, 06:33:00 pm: It aint what you say, it's the way that you say it ? I'm afraid I missed the point about the charity, as my attention followed the posts.

Having taken a look at it, my cynical mind wonders............who will really benefit from the charity, we have to compete with so called, charitable organisations, who for some strange reason, get priority from local authorities getting the bigger contracts, allowing a few " directors" to earn large salaries.

rob m
Title: Re: Its Not Easy Being Green
Post by: stevegunn on September 24, 2007, 06:48:23 pm: OOPS I did not see the charity link either :-[
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 06:56:27 pm: carpet guy

its run by the family that did the TV show "It's Not Easy Being Green"
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 24, 2007, 06:58:35 pm: mike

I built a maid service business with 20 plus staff with this stuff
Title: Re: Its Not Easy Being Green
Post by: Mike Halliday on September 24, 2007, 07:02:04 pm: what stuff? green cleaning?

Mike
Title: Re: Its Not Easy Being Green
Post by: Shaun_Ashmore on September 24, 2007, 07:25:32 pm: The main difference between Ian's Green advertising and Mike's leaflet campaign is that Ian's is a web marketing where customers are a bigger geological audience but will put specific searches into the engine, Mikes is more targeted geologically where he lives.

You only use what you think will work if you are getting the right vibes back from your research then you carry on in the same way.

Shaun
Title: Re: Its Not Easy Being Green
Post by: carpet guy on September 24, 2007, 10:23:48 pm: Think you mean geograpical Shaun ;D ;D

rob m
Title: Re: Its Not Easy Being Green
Post by: Shaun_Ashmore on September 24, 2007, 10:28:06 pm: Robert trust you!

Must admit I was typing on the run, me and the kids were playing hide and seek but the youngest only counts slow so there's just enough time for a post ;D

Shaun
Title: Re: Its Not Easy Being Green
Post by: Doug Holloway on September 24, 2007, 10:35:29 pm: Hi Guys

So is green carpet cleaning going to cause a siesmic shift in our market or a small tectonic disturbance ?

I have a number of Green Carpet Cleaning sites and although I do pick up some specifics, the majority are still interested in the old values of price and quality.

Cheers

Doug
Title: Re: Its Not Easy Being Green
Post by: Shaun_Ashmore on September 24, 2007, 10:45:00 pm: I think it's a matter of having as many hooks in the water as you can!

Shaun
Title: Re: Its Not Easy Being Green
Post by: ianharper on September 25, 2007, 06:28:46 am: doug

how much networking have done within the green market? its key. you need to find where these people hang out, what they read etc. then you pitch.

the Internet far better than you think but you have to work it.

for example what does this group look for whats are their selling hot spots. with info like this you can then SEO your site for better response.

For me I want answers and like you have tried things that don't work out, but that does not stop me i will not stop until it does work, because i know that i don't know everything and that I must expand my knowledge and keep testing ideas until it does work. As Winston said "never give up" :)

Respect

Ian Harper