Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Buckland on August 19, 2013, 06:55:35 pm
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Anyone able to translate this mail from Adwords for me - I have been on the help links and not much wiser - anyone able to spell it out for me in layman's terms - my sitelink is usually 29 characters so I have to do something dont I?
cheers
Earlier this year, we introduced upgraded extensions for calls, sitelinks
and apps as part of AdWords enhanced campaigns. Upgraded extensions offer
mobile-optimised settings, new scheduling, ad group level functionality and
detailed reporting in order to help you reach customers in more relevant
ways.
<https://support.google.com/adwords/answer/2954783>
Starting on 23rd September 2013, only the new upgraded extensions will be
served and the 25-character sitelink limit will go into effect.
<https://support.google.com/adwordspolicy/answer/1054210>
We recommend upgrading your extensions ahead of 23rd September 2013, so you
can take advantage of all the new features and customise specific settings.
Most extensions were upgraded as part of the overall transition to enhanced
campaigns. However, we noticed that extensions from the following campaigns
in your account 916-942-6874 still need to be upgraded:
Campaign #1
This Help Centre article provides simple steps for upgrading your
extensions:
<https://support.google.com/adwords/answer/2954783#upgrade_extension>
Beginning on 23rd September 2013, if a campaign only has legacy extensions,
then we will auto-upgrade them to the new format. If a campaign has both
legacy and upgraded extensions, we will only serve the upgraded extensions,
and legacy extensions will be marked as deleted. As part of this process,
we recommend that you download any reports that you may need, since reports
for legacy extensions will no longer be available after 23rd October 2013.
We're here to help. We want you to be successful with AdWords, so please
contact us if you'd like any assistance with optimising your newly upgraded
campaigns.
<https://support.google.com/adwords/answer/8206>
Yours sincerely,
The Google AdWords Team
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When I first started on adwords back in 2005 adwords was a simple thing to use. Now its become a massively over complicated beast with so many functions its unreal. Fine if you are a big company who can afford to pay someone to fiddle with it every day, but not good for a small business.
To answer your question - they have created new software/ platform and you need to switch over.
Or you can do nothing and they will switch it over for you, but they may not do everything as you would then.
Craig
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It's not just me that thinks that, before the adwords experts come along, ha.
http://www.softwarepromotions.com/news/q-why-is-google-adwords-so-complicated-2011-04-07/
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Thanks Craig - so its not just me - interesting link - seems they are making it complicated for seasoned adword junkies as well - the only consolation for me is I can limit my exposure with a mileage limit - they are not as clever as they think because I do not want my ads running on isle of wight but they do!
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extensions are those links you see under the main advert.
By the sounds of it you need not worry as you not using them.
if you dont want your advert showing in any town just put the two name in you negative keyword list thats right under your keywords.
people dont like change but these changes are for the good in my experance
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Ah right thanks Ian - so they are clever ??? yes had heard of negative kwds but didnt realize they could be geographic - amazing how the most powerful company on the web has been able to monetize what they do and as craig says it is all about getting more revenue - it took them a long time to get here but there is no stopping them now - they will own all the advertising agencies 'in the world' one day mark my words
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A few years ago the top three slots were adwords only. They were in a very distinctive yellow box. Most people knew these were paid for ads.
Now the distinction is much more blurred almost merging seamlessly with the organic and local results. This has been their biggest way to increase revenue because being number 1 in the serps could mean you are not even on the first page. So much for google saying they want to give people what they are searching for.
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Hi Guys
Google is about making money.
Cheers
Doug
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How I view it ,,,,,, 20 years ago I paid 300 a month over 10 months for a half page YP ad, got more work than I could handle
Now I pay 300 a month every month to Google and get more work than I can handle , Google saves and makes me money.
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Christ Jason thats 3600 a year (i always was good at maths) if you got too much work you ought to put yer prices up - I see you are Sheffield AND South Leicestershire - not got married again have you? We had a holiday in Las Vegas this year I saw there was a blue placque to you outside the little wedding chapel downtown! LOL
Btw mate your third link leads to a blank blue page and the picture links on your other two sites are broken - jest letting you know in case you were not aware
cheers
dave
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Totally agree with Buckland. Your prices are too low Jason. I wouldn't have a set price for rooms as sizes can differ dramatically... I charge by the square foot and have a minimum job ticket of £75. I turn a lot of small jobs down these days. Anything less than £75 then I just don't think it's worth it...
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Yeah image hot linking is a stinker when you get caught ;D
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Totally agree with Buckland. Your prices are too low Jason. I wouldn't have a set price for rooms as sizes can differ dramatically... I charge by the square foot and have a minimum job ticket of £75. I turn a lot of small jobs down these days. Anything less than £75 then I just don't think it's worth it...
Two things.
Don't be telling other people how to run their business, I wouldn't tell you your minimum price is rediculous.
Second, take everything you read on here and on peoples websites with a big pinch of salt.
I'll get my tin hat on. ;)
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In reality , few jobs are under £100 . I dont understand websites at all , I get a kid to do it.
All I know is that people skim read my sites for a few seconds before calling , all I want is the call and then they generally book.
I am in Huddersfield too and about to complete a Nottingham site , so I cover down the M1 and West Yorks .
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Christ Jason thats 3600 a year (i always was good at maths) if you got too much work you ought to put yer prices up - I see you are Sheffield AND South Leicestershire - not got married again have you? We had a holiday in Las Vegas this year I saw there was a blue placque to you outside the little wedding chapel downtown! LOL
Btw mate your third link leads to a blank blue page and the picture links on your other two sites are broken - jest letting you know in case you were not aware
cheers
dave
300 a month , to return 10k+ is worth it to me
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marketing is about finding what works then you just buy how much work you want be it at volume or price. that runs from your business plan right into the marketing plan.
in this day and age anyone can extract dirt from carpet but not many can make the numbers work, the big difference is not what method they use or machine. take a look at the lifestyle not what and how they clean.
these are the people I look up to
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I'd agree with Jason get the phone ringing and get them talking the rest will follow you can streamline the prices after that. Once they have used you once the ones who need repeat service are cheap customers.
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I've been using a leaflet company for 7 years they have been great and delivered my leaflets for £19 per thousand and that's where most of my work comes from . Just found out they will no longer be operating in my area I'm gutted as if just found out the company's now charge 2 and 3 times what I've been paying wich would not be cost effective . I get very little from the net and don't really know what I'm doing on google . I would happily pay £400 per month on google if it would bring the work in. Is there any chance you could put me in touch with your guy Jason cheers Del
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Jason, do you do Adwords yourself or get someone to do it for you?
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I didn't do Adwords up until this year, always relied on word of mouth and leaflets but I was certainly missing out. I pay about £150 PCM but for a few services and it's been by far my busiest year of the last ten this year. I have someone who does it for me.
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I spend around £40 - £50 a month and get a good return but nothing like Jason is getting.
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I've been using a leaflet company for 7 years they have been great and delivered my leaflets for £19 per thousand and that's where most of my work comes from . Just found out they will no longer be operating in my area I'm gutted as if just found out the company's now charge 2 and 3 times what I've been paying wich would not be cost effective . I get very little from the net and don't really know what I'm doing on google . I would happily pay £400 per month on google if it would bring the work in. Is there any chance you could put me in touch with your guy Jason cheers Del
Del, have a word with Ash White, he does Adwords for a few people.
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After speaking with Jason yesterday i decided to give adwords a go i have put £70 into the account and set at £10 per day so a week to start it says it will be £2.71 per click is that correct if not how do i change it i'm not clued up on things like this lol.
Thanks Phil.
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Adwords is a system with more levers and buttons than a Boeing 787 if you know how to do it properly. If you master it which is very hard to do you will get much better returns than the above mentioned but 99% of the time even a proficient agency wont get optimum performance and will most likely flush your money down the pan.
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Richard what sort of monthly return would you get on £50 cheers
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Bennymon
Around £700 on average but it does vary quite a bit. Been doing it for 12 months now. I do live in a very rural area and target around 5 local towns under different campaigns, i also only use exact phrase match to cut out people who are searching for domestic cleaners or window cleaners etc, this helps to cut the amount of unwanted clicks. My average ticket price is around £117. I'm not an expert by any means but it has certainly worked for me other the last 12 months but i do not rely on it as my sole form of marketing. I would love to get more work however from adwords / website as it clearly works if you get it right, i'm part of the way there but needs some improvement.
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Del
I have a couple of Surrey sites which you can go.
send me an email, you can try them out and see if you get much.
Cheers
Doug
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Cheers Doug will do . Richard does that mean if you where to spend £300 you would get back £4,200 or does it not work like that Del
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:)
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Bennymon
Don't think it quite works like that. Depends on your local area and how big an area you are covering i guess. I have 5 separate campaigns running for my local towns, trouble is i have run out of decent sized towns to target within a reasonable distance. Some of the smaller towns and area's are not really enough monthly searches via google to set up a separate campaign so i include them in the larger towns.
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From what i can see from my numbers google has levels that work on the more you spend the more impressions you get which btw was how they first sold adwords, this has a direct affect on clicks and calls.
its also interesting that its not down to the cost for each click more about the cost per job booked. you get lots of happy clickers so if your good on the phone and convert high number which in my view is that it should be nearly all as the websites message should have done the selling.
so as an example a click might cost £3.50 but because of the happy clickers it might work the average over the month of the cost of each job at £16 thats what I am talking about when i say about buying customers, now you have the cost of each new customer how many can you buy?
the first thing you have to do is get all those button and levers working for you and that can be the cost at the start that many cant bear.
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To get Cost Of Customer
Adwords Cost for the Day DIVIDED BY Amounts of Bookings
To get Profit Per Customer
Adwords Bookings MINUS Adwords Cost DIVIDED by Jobs Number
i.e
Spent £100 for the day
Booked 8 Jobs Value £1000
Cost of Customer Acquisition = £12.50
Gross Profit Per Customer = £112.50
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What stops my competition clicking on my add just to cost me money just a thought but if other cleaners wanted to see my site then clicked my add will that count ???
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Repetitive clicks from the same source will be disregarded by Google.
I do however remember Ash having a problem with roving IP addresses but I think he solved it.
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extensions are those links you see under the main advert.
By the sounds of it you need not worry as you not using them.
if you dont want your advert showing in any town just put the two name in you negative keyword list thats right under your keywords.
people dont like change but these changes are for the good in my experance
The advantage of site wide links it can increase you advert size, and they can go directly to the page they want. Negative keyword are a must.