Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Lee Pryor on February 29, 2012, 06:08:07 pm
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Hi Guys
Its early days yet but 10,000 leaflets were delivered in 1 of our areas last Sunday (26th) so far after 3 days we have 12 new customers with some having extra services with the first clean.
The last drop we did back in Sep gave us 50% of the new customers in the first 2 weeks after the drop then the other 50% came in slowly over 3 months.
This coming Sunday we are going mad and have 3 jog post teams coming down to deliver 27,500!!
With that and whats been done this week im hoping to hit 40 new customers in throughout next week.
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nice, thats what called flooding the market place :-) enjoy those first cleans :-)
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great news lee. well done!
will be very interested to see how it pans out over the next 6 months and on...
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So from those first 10,000, how many new customers are you expecting, taking your previous experiance into consideration?
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Looks good. He did 12,000 in sept and think got 38, so probably about 35 over time?
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Well done Lee, also I like the first YouTube vid of your poles, leaflets & office etc..
;D
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Given the time of the year im hoping for 40-50 from the first 10,000 over the next few weeks/months
dont forget that the last time round we had about 15 one off only customers. the value of them pretty much paid for the print and distribution of that drop so you could argue I got the 39 for free.
hhmmmm first cleans. I did 7 today and was knackered lol.
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Whats the total cost per thousand lee?
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Whats the total cost per thousand lee?
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good post m8
i was gonna ask that?????
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Well heres my thoughts
Lee said the 100k has cost 4000 so 400 for the leaflets, solus leaflets are between 60 and 80 per thousand around here so between 600 and 800 but and its a big but it may be even more down there. So you looking at between 1000 to 1200....
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I think the delivery is £60+ vat from jogpost
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£60 per thousand including vat
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Thats cheap in my opinion, we have a local company in Nottingham that charges 80 so that is spot on down south....
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Hi,
We have 20,000 leaflets going out this month and we've been quoted £125 per thousand solus. Thought it sounded expensive!
Need to find a more cost effective way to get them delivered as my guys can only manage 1,000 or 2,000 a month delivering them between window cleaning jobs.
Cheers,
Huw
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I would bring a team from nottingham at 125 per thousand lol
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Hi,
Just found another offering 20,000 A5 full colour both sides designed, printed and delivered for £1,365 + VAT works out at £68.25 per thousand. Don't know if thats solus though.
How much of the UK do jog post cover Lee?
Cheers,
Huw
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I've spoken to them, they will travel for expenses plus a little bit extra for their staff time.
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One thing to be careful of with delivery is them allowing you to choose the areas....
I once paid a company to deliver me some and then they turned up in the local paper lol
So they had charged me 40 odd per thousand and then given the local free paper 18 per thousand lol suffice to say that bill didnt get paid....
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Hi,
Just found another offering 20,000 A5 full colour both sides designed, printed and delivered for £1,365 + VAT works out at £68.25 per thousand. Don't know if thats solus though.
How much of the UK do jog post cover Lee?
Cheers,
Huw
jog post are a london company, they only just come out as far as we are so I consider myself lucky. the good news for everyone else is they are currently franchising their business and will be nationwide within 18 months from what im told by their MD Henry Buckley.
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Lee, are your leaflets double sided? And do you advertise add ons on the leaflets too?
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well done
but dont you think you could get more just canvassing yourself i know the customers that ring up are much better but when ever i get a chance to door knock a decent area i get 10 first cleans in maybe 3-4 hours , true not all stick but what stick rate do you get from the ring ins?
i did drop 3k leaflets and got like 3 jobs so i wasn't impressed
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Lee, you are clearly working cleverly and hard . . . . . why share it on here ? I am just confused as to why you would want to give your competition, and others on here an advantage !
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Lee, you are clearly working cleverly and hard . . . . . why share it on here ? I am just confused as to why you would want to give your competition, and others on here an advantage !
i am confuzed by your post ! - what advantage is he giving to the 'competition' - personally i'm 180 miles away - but extremely
interested in how this all works out good or bad so i can apply it/avoid it in my biz.
if only more of this forum contained such buisness experiences/results/experiments
Darran
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well done
but dont you think you could get more just canvassing yourself i know the customers that ring up are much better but when ever i get a chance to door knock a decent area i get 10 first cleans in maybe 3-4 hours , true not all stick but what stick rate do you get from the ring ins?
i did drop 3k leaflets and got like 3 jobs so i wasn't impressed
the massive advantage of leafleting is the system that you can develop.
what lee is doing is developing a marketing and sales system where he has outsourced the leafleting, and the sales so all he has to worry about day to day is the window cleaning. all the jobs are booked in by a call centre. the great advantage is that this makes for very sustainable growth.
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well done
but dont you think you could get more just canvassing yourself i know the customers that ring up are much better but when ever i get a chance to door knock a decent area i get 10 first cleans in maybe 3-4 hours , true not all stick but what stick rate do you get from the ring ins?
i did drop 3k leaflets and got like 3 jobs so i wasn't impressed
the massive advantage of leafleting is the system that you can develop.
what lee is doing is developing a marketing and sales system where he has outsourced the leafleting, and the sales so all he has to worry about day to day is the window cleaning. all the jobs are booked in by a call centre. the great advantage is that this makes for very sustainable growth.
but how will the call centre deal with the messer kind of customer they cant be trained to sniff out a messer only we are able to know that.
unless they post out some kind of contract which clearly states lees terms
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I must admit call centres seem a little excessive to me and I would rather handle 12 calls over 3 days myself but if it works for Lee then fair enough....
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I must admit call centres seem a little excessive to me and I would rather handle 12 calls over 3 days myself but if it works for Lee then fair enough....
call centres are really becoming the norm for small business. you can get contracts where they'll handle just 50 calls a month, and answer any calls from 8am to 9pm... so whilst your out and about clients are booking cleans in.
its the best way i can think of growing lpainslessly longterm.
also, if your call centre communicate the T&Cs properly you shouldnt get messers so badly.
leafleting and call centres will cause their own problems of course... but i think theyre a lot more painless than getting in canvasserrs, or doing it yourself.
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4 calls a day should be manageable by a business of lee's size, plus it would be hard to monitor. Can you find out how many times the phone rang and the customer didnt end up coming on board?
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Richard seems to get it dont know why others dont.
Imagine this situation.
Customer calls, im out doing something so they leave a message. They leave the phone number their never availiable on, so it might take a few days to a week to reach them. By then they have gone with someone else even though it was my leaflet that prompted them to get a window cleaner.
This situation and many others is now a thing of the past. EVERY incoming sales call gets answered not missed and I dont have to be glued to my seat.
In building my business I have come up with systems and methods that remove myself as I restricting factor in growth and turnover. Our process is more and more automated.
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i like the idea but yet again it's another mine field that i will have to go through to find a decent company to do it for me ??? ???
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i like the idea but yet again it's another mine field that i will have to go through to find a decent company to do it for me ??? ???
Thats the fun of running your own business.
Personaly I love learning about and researching these things.
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Richard seems to get it dont know why others dont.
Imagine this situation.
Customer calls, im out doing something so they leave a message. They leave the phone number their never availiable on, so it might take a few days to a week to reach them. By then they have gone with someone else even though it was my leaflet that prompted them to get a window cleaner.
This situation and many others is now a thing of the past. EVERY incoming sales call gets answered not missed and I dont have to be glued to my seat.
In building my business I have come up with systems and methods that remove myself as I restricting factor in growth and turnover. Our process is more and more automated.
You can always have a call diversion to your mobile ;)
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Richard seems to get it dont know why others dont.
Imagine this situation.
Customer calls, im out doing something so they leave a message. They leave the phone number their never availiable on, so it might take a few days to a week to reach them. By then they have gone with someone else even though it was my leaflet that prompted them to get a window cleaner.
This situation and many others is now a thing of the past. EVERY incoming sales call gets answered not missed and I dont have to be glued to my seat.
In building my business I have come up with systems and methods that remove myself as I restricting factor in growth and turnover. Our process is more and more automated.
You can always have a call diversion to your mobile ;)
My thoughts exactly....
Lee I am not questioning this to try and score points or rub you up the wrong way, everyone runs their business their own way and thats the beauty of any forum, debate and learning what others do... You seem to get irritated when people dont agree with you.
Personally I just cant see the point but thats just my opinion, at that rate of growth I would want to speak to every customer myself but if it works for you then thats all that matters....
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sorry I thought I just pointed out one of the many reasons why we do that? Yes it could be diverted but suppose im not in a position to speak to that person or to writte things down? what then?
Its really just a case of people think its a great idea or you dont get it at all.
As I said I try to remove myself as a limiting factor within my business.
The bottom line is it does work and its worth every penny, wish i had done it years ago. I do not get irritated when people dont agree with me simply because it doesnt matter wether they do or not.
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Lee have you found having a land line number on the leaflet more responsive than mobile? 0800/0845 than local number?
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To me I see the system that Lee has put in place is similar to using a canvasser . At the end of the process Lee ends up with a list of customers on his desk so he can focus on other sides of his business. Image trying to take 50 phone calls of new customers. It would probably take ten minutes to walk back to the van write the details down and walk back to where you had left your pole. Times the 50 phonecalls by 10 minutes and you have 500 minutes on the phone and thats eight hours worth of phonecalls.
Me personally I'd prefare to be just focusing on the quality of my first cleans looking forward to getting home to see how many new jobs I'd picked up.
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Richard seems to get it dont know why others dont.
Imagine this situation.
Customer calls, im out doing something so they leave a message. They leave the phone number their never availiable on, so it might take a few days to a week to reach them. By then they have gone with someone else even though it was my leaflet that prompted them to get a window cleaner.
This situation and many others is now a thing of the past. EVERY incoming sales call gets answered not missed and I dont have to be glued to my seat.
In building my business I have come up with systems and methods that remove myself as I restricting factor in growth and turnover. Our process is more and more automated.
You can always have a call diversion to your mobile ;)
I have all my calls diverted to my mobile.
Last year had a leafleter to drop leaflets for me, he would do it from day to day basis and do 1k a day. I was at that time cleaning windows.
Even thought its ONLY 1k a day, i would get pis*** off while doing conservatory roof and the phone rings once, then go to the car write details, back on ladder and a phone rings again and have to go down, get it written down again.
Some times would not get a call for a whole day and some times 3 calls while doing one house.
Thinking that Lee has 10k -12k dropped in one day, I can't see a way of answering calls while working.
Lee well done !! Good luck with your campaign ! I am glad there are people who get so enthusiastic about running a business.
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To me I see the system that Lee has put in place is similar to using a canvasser . At the end of the process Lee ends up with a list of customers on his desk so he can focus on other sides of his business. Image trying to take 50 phone calls of new customers. It would probably take ten minutes to walk back to the van write the details down and walk back to where you had left your pole. Times the 50 phonecalls by 10 minutes and you have 500 minutes on the phone and thats eight hours worth of phonecalls.
Me personally I'd prefare to be just focusing on the quality of my first cleans looking forward to getting home to see how many new jobs I'd picked up.
Bang! you got it, simple as that. There are so many reasons like this why its a good idea.
And to answer the other question yes I think a landline looks more profesional and gets a better response than a mobile. Havnt had a mobile on for years. Also dont like customers having my personal number they always call at the worst times! lol
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I will be enthusiastic next week!
This sunday 27,500 are going out and I expect to still be getting calls from last sundays drop of 10,000
in the last 10 min another customer has come through the call center from the last drop. She is spending nearly £200 on the first clean with the extras she has asked for. She is also swapping to us from another cleaner and we are more expensive. So that one person has covered a third of the cost of the drop (£600)
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I will be enthusiastic next week!
This sunday 27,500 are going out and I expect to still be getting calls from last sundays drop of 10,000
in the last 10 min another customer has come through the call center from the last drop. She is spending nearly £200 on the first clean with the extras she has asked for. She is also swapping to us from another cleaner and we are more expensive. So that one person has covered a third of the cost of the drop (£600)
would not mind having a chat with you again sometime lee if your about.
Diverting calls from you has got to be a plus point :)
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I will be enthusiastic next week!
This sunday 27,500 are going out and I expect to still be getting calls from last sundays drop of 10,000
in the last 10 min another customer has come through the call center from the last drop. She is spending nearly £200 on the first clean with the extras she has asked for. She is also swapping to us from another cleaner and we are more expensive. So that one person has covered a third of the cost of the drop (£600)
thats good ,
does your call center have a standard rate for first cleans do you double the maintenance cleans i know you advertise your prices but aint you worryed about the call center not sussing out a messer who wants a one off for your regular price?
if you double the first clean then it dont matter ofc
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we have never had those issues. could be that were lucky that way. Most of the people that come to us are greatful to get a window cleaner or are pleased to change to us from another guy based on us offering a more complete package.
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give it to lee,he always think outside the box as to speak ;)
good on you lee
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we have never had those issues. could be that were lucky that way. Most of the people that come to us are greatful to get a window cleaner or are pleased to change to us from another guy based on us offering a more complete package.
do you actually retain first clean customers on single values? would be interesting to know
i find if you dont double the first clean its about maybe 65% stick rate on 2nd then again im working on canvassed numbers, people who call from leaflets are red hot normally i know its the best way to get a customer i might have to try it on a larger scale.
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customers just understand from our leaflets that we are offering a regular service. of course we get people asking for 1 offs in which case we do charge more.
2 scales of charging more are
wait till our round brings us to your area and the charge is our 12 week list price
or have it when you want and the price is double our 6 week list price.