Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Ola Normann on September 26, 2011, 10:06:26 pm
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Hey guys!
Thinking for starting a leaflet campaign this week..
100K - with delivery about 2500 a day.
A good idea? :)
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i think you will get between 250 and 500 new customers for that!
printing costs would be over £1k and delivery costs would be £4k so for £5k would be a lot of money!
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It sure cost money - but you got to spend money to get money! :)
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Probably the same percent as the next guy that delivers 300 leaflets.
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you should put a poll up of what percentage would actually get delivered and not dumped in a bin
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£5k investment isn't bad for what could make £5,000 a month if averaging £10 a clean and gaining 500.
Will be really spread out though mate. 1 in every 200 houses would suck!
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Yes it will!
Its two people - they both have to use phones with GPS trackers - so we can see them live all the time.
Plus we quality check the work :)
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The most important point would be are they all unique houses or are you doing 25,000 x 4 drops, 10,000 x 10 drops etc...if that's the case, then I guess the % rate will drop considerably the 2nd, 3rd, 4th time around
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The most important point would be are they all unique houses or are you doing 25,000 x 4 drops, 10,000 x 10 drops etc...if that's the case, then I guess the % rate will drop considerably the 2nd, 3rd, 4th time around
Dunno. I leafleted a development in Newbury when I started and got one call. I leafletted it 6 months later and picked up about 10 jobs. There seems to ne no rhyme or reason. The only thing i would suggest is to leaflet on that scale in the spring as I'm quite sure the response will be better. Responses are much better when the sun begins to shine.
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I agree there, no rhyme on the whole. Although it would stand to reason if you average 1/200, then when you leaflet the second time, then the 3rd, your rate should drop. I guess the moral is, just keep leafletting :)
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Cant see if you have a website or not but if not spend the money on that and follow it up with local newspaper ads you will get a much better return and not end up in the bin
Plus like the advert says it will "keep on giving"
Good luck
Gordon
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I reckon you'll end up with two jobs per 1000 leaflets; so for 100,000 leaflets, you'll get 200 jobs; okay maybe in the region of 150 to 200.
I bet I'm right.
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I reckon you'll end up with two jobs per 1000 leaflets; so for 100,000 leaflets, you'll get 200 jobs; okay maybe in the region of 150 to 200.
I bet I'm right.
I reckon i get around 1 in 100.
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I reckon you'll end up with two jobs per 1000 leaflets; so for 100,000 leaflets, you'll get 200 jobs; okay maybe in the region of 150 to 200.
I bet I'm right.
I reckon i get around 1 in 100.
I've put literally 1000s of leaflets out over the years; some I delivered myself, others I had a local marketing company deliver for me.
I've used different sorts of leaflets, from rough home designed (which worked really well) to posh glossy leaflets with photos on them.
I never received hits of 1 in 100; not usually anyway - only in places where a window cleaner had dropped an area and hadn't been seen in months. From my last leaflet drop (just 5000 leaflets), I received the sum total of four jobs; so that's even less than than 1 in 1000.
I door knock now, when I'm motivated to do so; and only in areas where I work already to compact my already compact work.
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We put out 100 a few months back and got 8 jobs from one village, also our website has pulled in £538 of new work this month so far.
Roy
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We put out 100 a few months back and got 8 jobs from one village, also our website has pulled in £538 of new work this month so far.
Roy
C'mon, Roy, give the full picture! Was this one of the villages where you KNEW there was a window cleaner who had dropped out?
Or are you saying that an 8% success rate for flyers is normal?
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I reckon you'll end up with two jobs per 1000 leaflets; so for 100,000 leaflets, you'll get 200 jobs; okay maybe in the region of 150 to 200.
I bet I'm right.
I reckon i get around 1 in 100.
From my last leaflet drop (just 5000 leaflets), I received the sum total of four jobs; so that's even less than than 1 in 1000.
Did you deliver these yourself? I have dropped a total of 12,000 or so leaflets and have nearly 200 customers. Not all from leafleting - some recommendations, but the vast majority are from leaflets. From your posts, you are Chepstow way. Is the market saturated there? I'm in Newbury, though from Bristol & whilst there are a lot more window cleaners than I thought there were here, there is plenty of work.
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the thing with leaflets is, its luck.
ive built my whole business on leaflets, and next year am planning another mass leaflet drop. Some months it will feel like you are totally wasting your money, others, you will get very brave window cleaners calling you ( witholding their number) threatening you, and others, earn a fortune, so its just a case of a lucky gamble. BUT...it does work.
For what i pay, printing and delivering, i need 2 jobs per 10,000, for those jobs to pay for that months over a year.
e.g. £138 printed £125 delivered = £263 / 13= £20.23.....so, i look at it as long term investment.
I always have 2 sides printed....other side, conservatory cleaning, i always get connie jobs of them, so that pays for the leaflets straight away!!!
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the thing with leaflets is, its luck.
ive built my whole business on leaflets, and next year am planning another mass leaflet drop. Some months it will feel like you are totally wasting your money, others, you will get very brave window cleaners calling you ( witholding their number) threatening you, and others, earn a fortune, so its just a case of a lucky gamble. BUT...it does work.
For what i pay, printing and delivering, i need 2 jobs per 10,000, for those jobs to pay for that months over a year.
e.g. £138 printed £125 delivered = £263 / 13= £20.23.....so, i look at it as long term investment.
I always have 2 sides printed....other side, conservatory cleaning, i always get connie jobs of them, so that pays for the leaflets straight away!!!
You need 2 jobs, but what do you generally get? Mine are one side comp slips. Really simple, but I reckon more effective than A4 folded full of info. Keep it simple. WINDOW CLEANING SERVICE. A couple of bullet points then Big phone number. Works for me.
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tried it dont bother go and knock on the door they see you and you see wot your picking up cant beat face to face trust me
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tried it dont bother go and knock on the door they see you and you see wot your picking up cant beat face to face trust me
I don't agree. If you knock, the perception is that you are desperate and will be cheap. If you get the results through leafleting, then you should consider it. I reckon you will get better prices. But if leafleting returns the sort of results Tosh describes, then knocking is the only option. I know what I get and I believe it works for me where I am.
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When a customer calls of a leaflet, they are asking you rather than you asking them. You are in control.
I was in sales for years, from timeshare to cars to door to door. Used to teach timeshare sales in Spain.
The way to get a higher price is to somehow get the prospect to ask you "how much is it?" with out you verbally asking them "do you want"
Of course canvassing will get a better strike rate, but id rather do 1 job at £20 instead of 2 at £10!!!
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tried it dont bother go and knock on the door they see you and you see wot your picking up cant beat face to face trust me
I don't agree. If you knock, the perception is that you are desperate and will be cheap. If you get the results through leafleting, then you should consider it. I reckon you will get better prices. But if leafleting returns the sort of results Tosh describes, then knocking is the only option. I know what I get and I believe it works for me where I am.
I think it depends on the way the customer has been canvassed window cleaning canvassing is a very soft sale therefore if you do it correctly the customer will see that you are not desperate.
i do however agree that you cant beat someone picking up the phone and ringing you directly but honestly ill give you an example leafleted 3k got 1 or 2 jobs it was horrible i did this myself because i was thinking of doing it on a larger scale but wanted to see what results i would get first before i invested and wasn't in love with the response rate.
door knocked 4 streets 6 hours 12 jobs i also handed out maybe 40 leaflets to people who were thinking about it 5 people picked the phone up and called me and became jobs so do you see the difference it makes by just speaking to someone and handing them a leaflet its like 10% while that leaflet drop was what less much less then half a percent.
so for me its a no brainer if you actually want results its door knocking leafleting you are gambling. I guess it all however depends on where you are on the window cleaning ladder, good cash flow running more then 2 vans maybe spending a few thousand a quarter on leafleting and quality customers might be
a better option
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If you are doing a 100k leaflet campaign and the flyer is good you can expect a good return.
It will be more cost effective to gain new customers than any other method.
The plus side is you will gain more quality accounts.
I have tried every which way to get new custom, and mass leaflets is the best
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Not enough options.
Where was the -200000%, for example?
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We put out 100 a few months back and got 8 jobs from one village, also our website has pulled in £538 of new work this month so far.
Roy
C'mon, Roy, give the full picture! Was this one of the villages where you KNEW there was a window cleaner who had dropped out?
Or are you saying that an 8% success rate for flyers is normal?
Hi Tosh
No this is a village that has at least 4 other window cleaners going there, and one of them has a huge amount. We only did 2 jobs there before.
We have dropped of the odd one here and there a on route to other jobs an still had a good response. I was expecting a 1% response but we have had far higher.
Roy
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Leaflets do work and are valuable investment. But as mentioned above someone has dropped 3k and wasn't happy with a result. YOU CAN'T JUDGE ON 3 THOUSAND LEAFLETS.
lets say yesterday I had a call from leaflet which I have dropped 3 months ago.
Got a job to do inside/out, lady had decorating in place last week so had to get paints and all the muck away. Total £45.
6 weekly @ £17
Booked gutters for @ £45
She was late for 1h, so knocked on neighbours while waiting, got to one off cleans Total £35
Had only dropped 1k in that area and had no phone calls for 3 months, but that one call actually brought business 7 times of my investment.
Leaflet champaign has to be well planed. ( has to offer several services to hit better target, windows, gutters, conservatory etc.) I will not bother with leaflets any more until I can drop 50k or 100k