Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Jamie Lindsay on June 20, 2011, 11:43:57 pm
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Was wondering what return ppl get per 1000 flyers ?
and who puts prices and who doesn't ?
I do put prices and my return is around about 5 - 1000
just interested in how you guys get on
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take it no one does flyers then haha
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Jaime I get about 3 per thousand dont put prices on
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5 per thousand is good going, you must be rushed off your feet, would be interested to know what prices you adverise on them.
Geoff
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I get 1 per thousand
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5 ish per 1000 and i put my prices on, always advertise prices on all ads, websites etc. cuts out most of the price shoppers and time wasters.
Mark
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1% or 10 per 1000 is considered average.
Generally it doesn't matter how fabby dosie your leaflet is, it's all about it landing on the doorstep on the very day that someone is thinking about having something done. Although that is not a strict rule and I could give 2 examples of why it isn't, generally it's all about timing.
Mike Halliday is the King of leaflets speak to him, although be prepared to put out about 10,000 a month, hitting the same streets month after month.
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I tried flyers once about 11 years ago. Got bored very quickly! It alot harder and time consuming that it looks. Wasn't for me.
Think i delivered just over 300 in total and got 2 jobs out off it. Ad had prices onn it. I still have the other 4,700 flyers siting in my office! :)
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1% or 10 per 1000 is considered average.
Generally it doesn't matter how fabby dosie your leaflet is, it's all about it landing on the doorstep on the very day that someone is thinking about having something done. Although that is not a strict rule and I could give 2 examples of why it isn't, generally it's all about timing.
Mike Halliday is the King of leaflets speak to him, although be prepared to put out about 10,000 a month, hitting the same streets month after month.
Neil, I dont know where you have got that figure from ? is this what you expect or are you basing this on collective evidence,
never heard 1percent been the norm , more like 1 in 1,000 is nearer the mark.
Geoff
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Can only base that figure on what has been submitted over the years on various forums.
Personally I've never hit 1% on a sustained hit, (sustained meaning 1,000's) because that figure could be falsely read if you happened to hit the right area on the right day with 500 leaflets.
1:1000 would be 0.1% On that basis I doubt any of us would bother with all that legwork involved
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Neil I have to agree with part of what you are saying , but in reality 1 in 1,000 direct responce may and should lead to repeat and referals.
Well thats the way I look at it /
geoff
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Called into to a quote last week customer produced a very old leaflet of mine (10years) some keep them some don’t
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Called into to a quote last week customer produced a very old leaflet of mine (10years) some keep them some don’t
what was the offer? 3 carpets for 10 shillings and sixpence ;D
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Len's first customers paid in Groats ;D
Shaun
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When I first started in Direct Marketing with Everest and Encyclopedia Brittanica
They worked on 1 per 1000 just to get an enquiry
Yes i have read 1 per 100 in marketing books and companies promoting leaflet distribution.
At the end of the day diffrent products get diffrent results
For example if in the early days You were giving the Movie Channels or the Sport Channels FREE with a sky for 6 months you would get a good result
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From my limited leafleting experiments I have averaged about 5 enquiries per thousand. No prices, same as I wouldn't put prices on any advertising/marketing literature.
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Len's first customers paid in Groats ;D
Shaun
groats or goats? ;D
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interesting its up and down for everone
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interesting its up and down for everone
Every area is different. Some will be predominently parish mag users only, some go with sponsored link, some go with natural search results and some areas work best with leaflets.
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Maybe see how it goes jamie but as none above post said mike halliday is the man to chat with..
You will have to drop them in the same area every few months i m o..
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One thing for sure is that if you do nowt you'll get nowt!
Shaun
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think the any 3 for 99 is gd idea... and the furniture moved scothgaurd idea aswell
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Every year response from leaflets goes down. It could be more competition or people just fed up of leaflets that go straight in the green box. Same old story though, if you get a ROI and a system in place then it's still worth doing.
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I agree with Wynne, leaflet are not as good as the used to be, 12yrs a go I was keeping busy on 12k leaflets a month now it takes a min of 20k
i blame it on the pizza menu and charity bags that are now getting put of on a weekly basis.
and strangely enough I think the new high quality leaflets that are now being used can make matters worse they can be over looked as another pizza menu.
I'm even thinking of trying a cheap single colour handmade leaflet that looks amateurish but will stand out
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Whenever I go out to leaflet it doesn't matter where i go, I start leafleting get round the corner and theres some t**t in front of me with pizza/indian etc leaflets.
I tend to get back in the van and try and find another area.
Had an idea the other day what about having a basic stain removal guide on back of leaflet?? Yeah its using up half your leaflet but do you think more people may keep your leaflet?
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another thing is you need to be more creative and target the leaflet to where they are going or the time of the month
I have made a partly blank leaflet that can have text added with MS paint to suit the situation and special offers can be used targeted where the leaflet is going.... so I can order 2000 with a special offer aimed at one small village or with a special offer ending 7days away