Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: wayne zabel on August 19, 2010, 04:08:51 pm
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I'm about to have some signage put on my van,and Im after some opinions.
I was thinking about a line saying "THOROUGH AND QUALITY CLEANING AT SENSIBLE PRICES"
Is it a mistake to have a reference to prices/rates,I dont intend to become a cheapo CC but then again at my stage of CC I cant really go for the high end work and charge top dollar.
Any opinions please
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Sounds good to me Wayne.Regards Alan(swindon)
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a different way to look at this is....
if you have room on your van to write "THOROUGH AND QUALITY CLEANING AT SENSIBLE PRICES" could you put something else that would bring in more work or is of more importance to the customer.
I personally think "THOROUGH AND QUALITY CLEANING AT SENSIBLE PRICES" is meaningless
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With respect isn't the statement of doing Quality thorough carpet cleaning at sensible rates not of importance to the customer?
What would you suggest to put in order to gain more work
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Put the bare minimum to let the people know what you do.
When they see you driving around though won't have enough
time to read much so your trading name is a must, anything else
is meaningless and will take their mind off your name by trying to
read the rest.
John
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One of my slogans is "Excellence at a Sensible Price"
Conveys the same message but with less words.
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With respect isn't the statement of doing Quality thorough carpet cleaning at sensible rates not of importance to the customer?
What would you suggest to put in order to gain more work
wayne of course it is important to customers but they expect it as standard you don't need to tell them you will do it.
if I had room to write that I would put something that is more important to customers ( off the top of my head).....
' WE WORK EVENING & WEEKEND AT NO EXTRA COST'
not brilliant but this is an answer to question I get asked a lot by customer ( so is important to them) no one ever ask me if I will do ' Quality thorough carpet cleaning at sensible rates'
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why cant you charge top dollar and target the more affluent??
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I like
Value for money guaranteed!
or
Best value guarantee!!
will allow you to charge a bit more when you get the"available money" type jobs assuring them they getting the very best value for a quality service and not a "cheap" job - the word sensible to me associates with nutters ??? lol :o ;D Value is a positive word which is hard to incorrectly associate?
Dying to change my van graphics as they well out of date now - but not looking forward to the head numbing challenge of getting it right next time!!
Best wishes
Stu
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All good suggestions but what u really need is simply
CARPET CLEANING
CALL 123 45678
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All good suggestions but what u really need is simply
CARPET CLEANING
CALL 123 45678
Disagree.
You don't all the words from the first 2 pages of the carpet cleaning manual signwritten on your van, (I have seen something that takes about 5 minutes to read if the van isn't moving :o), but a quick slogan to get the attention carries more weight.
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Carpet & Upholstery Cleaning to a Higher Standard Than You Ever Dreamed, perhaps?
Simon
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Gerrards Carpet Cleaning Services. Carpet dry in 1 hour with our new LM system!! Guaranteed!!
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Clive,
;D ;D
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A picture paints a thousand words and all that.... If you can afford it that is! i.e. a before and after pics of a soiled carpet with a steaming wand going over it etc etc
Your biz name and phone numbers are the most important thing!, then your website (if you dont have your business name in the URL dont dont bother putting it on the van. www.carpet-cleaners-poopsville69er.co.uk doesn't look good!) then your slogan. A slogan is nice to have i think.
Something like this:
BUSINESSNAME <---------- BIG and captials! (also, add the web address if you have a good one)
Professinal carpet and uhpolstery cleaners <----Slogan
WEB SITE <--------Web address but not if its www.carpet-cleaners-poopsville69er.co.uk
PHONE NUMBERS! <---- BIG AND BOLD!
Tony
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Derek West had / has AFFORDABLE CARPET CLEANING on his van in big letters.
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I have just got carpet cleaning in large wording on my van wayne,with also a cartoon n bubbles,lots ov em ;D
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Thanks Clinton nice to know someone agrees
Nobody cares but you what your name is all they want is to know what u do and how to get hold of u
Guess what's on our vans........yep it says. Gordons. Bloody daft that's why I know
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Affordable, value, sensible prices etc to me I think tradespeople who are only competing on price and not quality. It may only attract price shoppers.
Just a thought.
Mark
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Just a thought here and it's a true story (even if the Yellow pages rep didn't believe me).
I took a leaflet headline that was converting at about two percent and added two words. The conversion jumped to EIGHT percent afterwards (in a localised market).
"Carpet and Upholstery Cleaning" became
"High Class Carpet & Upholstery Cleaning"
Like a fool (before I understood marketing) I stopped using it because I thought people would be bored of the same leaflet! You are welcome to try it ;D
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Anything with any mention of prices on a van, looks unprofessional to me. It sends out signals of cheapness no matter how put and gives the impression that that's the emphasis rather than the quality of work.
I dont agree that minimalistic signing is the best way to go either. Sure a van with a lot of text cannot be read as it whizzes by, but it does get noticed, so the trick is to mix big text to grab attention and smaller text to tell the story. A van should be a billboard that people can read when it is parked up, not on the move.
My van is signed that way and I am always catching people reading the text, it does work!
Dave.
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Wish I had the balls to put .................
Reassuringly Expensive !
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Wish I had the balls to put .................
Reassuringly Expensive !
If you renamed your company "Artois Cleaning Services" you might get away with it Steve ;D
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IF CARLSBERG DID CARPET CLEANERS............ ;D
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IF CARLSBERG DID CARPET CLEANERS............ ;D
This one is drunk and has just puked in your lounge !
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Derek West had / has AFFORDABLE CARPET CLEANING on his van in big letters.
thats because that's his business name irrc :p
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How about "Splash-and-dash at premium prices"...?
;D