Gimmicky, names dont imo work for a professional local image.
GEOFF
Well thank you that person, i was starting to think that i was the only person in the world who hated 'cheese'. Don't expect to be easily found in the phone book et al if you are going to muck about with the spelling of a word you use in your business name, never more so if it's the first letter you plan to change (but changing any of the spelling is silly). It may just be the people in my life of course, but I’ve met few people who said they thought a certain ‘witty’ business name was actually quite cleaver or amusing.
Using your own name is great BUT the trouble is on a sign written vehicle it is hard to take in all of the words ie Wayne Zable Carpet Cleaner. It’s worse when the font is fancy and almost illegible when passing the vehicle at speeds of more than 5 mph. Therefore the first part of your business name should make you identifiable AND tell people what you do.
My business is called ”Domestic Cleaning by Adam & Eve” (well, I use mine and my sisters names, not Adam & Eve). It is what is written on our letterhead (our cars are not logoed) and it does what it says on the tin.
You don’t want to pick anything close to a competitor, if only because people will –and believe me they will- get you muddled up. Great if you inadvertently get a job intended for the ‘other’ guy, but horrific if people start bad mouthing the wrong outfit. And they do.
