Guys
Its nowhere near as complicated as you are suggesting, together we are stronger. End of. As for profit, When its launched, check Companies House, you will see it a non profit making organisation and you can't lie about that.
If you read the first post you will see why I have not posted any further info. Stevee chose to post a sensible response to the expected "nay sayers".
If you are a true professional and don't join you will still benefit so just wait and see. Those that do join will just benefit that little bit more.
Pete