woud lke to see people actually commenting has well has voting please 
I think business should at its core be about profit
otherwise why bother
Turnover is vanity and all that
However i personally chose this (not being big headed but i like 100% on here can do what my customers might deem a "proper" job, in management or etc for some international firm, slogging your ass off for some boss who wants blood for 40 k a year before the tax man takes it all) But i got sick of the rat race before it even started ive always hated school and college despite being academically very good i got a 's in everything but hated it
I wanted freedom and wc gave me that , years on now ok its monotonous but i like my life i can work at my own pace do things when i want etc and although i chose to work hard i dont begrudge 99% because its my choice
So i would say my business affords me not only profits which are getting there and by end of this year i will have met my first major goal of getting to vat limit
But mainly gives me a stress free life (when it stops snowing)
I dont think im materialistic but who doesnt want a new car and a nice home for the family and enough money to enjoy life and go away now and again!!