Bit of a tricky question really. Would anyone actually admit to be scruffy?
Yep! I think I can safely say that I appear to be scruffy.
Cleanly shaven and neat hair (what's left of it). Blue "racing drivers" overalls with the arms cut off above the elbow. Originally they have knees but over time large holes appear there. When they get so bad I cut the leg off the overalls above the knee and use them as my summer overalls. I used to have a logo on the back of them but don't bother any longer.
This is all part of my deliberate marketing as many clients know me as the doctor in "those overalls"
I do know that people also find it incongruous that my manner/speech/personality goes completely against the visual image, but they seem to like it and it works for me. At least people know that it's me who will be doing the cleaning. I guess I am distinctive as opposed to being a clone of every other cc. And thus more memorable, hence less forgettable and more likely to get repeat business which is ultimately the name of the game.
If you don't believe the above then just ask Clinton. (There again everybody remembers Clinton's hair
)
Oh and although the van is sign written it's 10 years old, dirty and got a fair bit of rust on it. It still brings in work. After 10 years trading I find my t/o went up again as it has done every year, this time by in excess of 10%
Must be doing something right.
Roger
