[Sunshine/Cleaning]

My experience is that leaflets work best when they are dropped in one area say 5-6 times. The first few wont get noticed, however the 4th-6th have a greater chance of being responded to.

One off advertising doesn't work in any area of life, that is why companies have repeat adverts on TV and in the paper.

[peter holley]

door knocking with leaflts is best as has been said.... but leaflets can work if youhit the right area...

I have done a leaflet drop of 100 houses and had 0% success ......but I have also leafleted 100  hoses and had 16% success.... but I must emphasise this was extremely lucky as I hit the right area at the right time

I know that the amount of each drop seems small... but thats because I am fussy and target specific property types

[rl]

hi guys, sorry for leaving you to it last night, had to get to bed, ready for a day at the trafford centre today with the wife, 

Thanks for all the replies.

0.3% does seem lower than most other figures, anyone else had any results this low?

£10 (i think) is the average for a semi, round here.

lee02 will email you when I get a bit more time, thanks for the help, how many leaflets did you put out for the £7500? and what were the reasons the response rate was lower than you were hoping for?

[wizard]

I find I spent some time in the property game were we used a team of lealfleters. We did not get much success. We would phone testers clients in each area and found many leaflets were not been delivered. We printed the same number on each leaflet and would ask the client to check if they had the lucky number .No one ever won. But we did not loose. WE would always send them to streets we had clients or friend in to check if the job was down.We changed to self deliver and our results whet up dramatically.
 In my w /c bus I get 2-3 new customers per 100 leaflets with out knocking and I do from time to time have bad days were I get nothing.

[Lee Pryor]

rl read my previous posts in this thread the number is there.

email me for a chat, i might give you the advice for free that took me years and thousands to learn

[Sapphire Window Cleaning]

Hi rl yes it was me lol
I have only been able to have 20,000 leaflets delivered to date.
We have gained alot of customers but no way near as much as I had hoped for, but saying that we have gained loads of gutter cleans.
I expect that some of the potential customers have kept hold of the flyers til the new year.
Having another 15,000 dropped at the end of January.
I think next year will be a good one for us all. (unemployment is slowing down)
I agree with sunshine, some areas need dropping a few times before people have the confidence to ring, as they usually think that we are one hit wonders lol.
I have picked quite a few customers from my website, its proving to be more successful down here than in Leicester.



Matt

[niceandclean]

Hi rl yes it was me lol
I have only been able to have 20,000 leaflets delivered to date.
We have gained alot of customers but no way near as much as I had hoped for, but saying that we have gained loads of gutter cleans.
I expect that some of the potential customers have kept hold of the flyers til the new year.
Having another 15,000 dropped at the end of January.
I think next year will be a good one for us all. (unemployment is slowing down)
I agree with sunshine, some areas need dropping a few times before people have the confidence to ring, as they usually think that we are one hit wonders lol.
I have picked quite a few customers from my website, its proving to be more successful down here than in Leicester.



Matt

So out of the 20,000 leaflets, how many regular customers have you got? And how many one offs?

[rl]

cheers matt.

Would be interested to know the figures. What % success, how much the flyers were to be printed and delivered and how much regular work you got from them. If you don't want to post them on here my email is mini2007@operamail.com or if you don't want to say thats fine!

Good luck with the next batch of leaflets.

[Sapphire Window Cleaning]

86 regular customers, only 12 of those are 8 weekly the rest are 4 weekly, had 7 one off's, 16 gutter cleans and 2 conservatory roofs those were from leaflets, gained another 11 from door knocking and 7 from the website.



Matt

[Jackal]

86 regular customers, only 12 of those are 8 weekly the rest are 4 weekly, had 7 one off's, 16 gutter cleans and 2 conservatory roofs those were from leaflets, gained another 11 from door knocking and 7 from the website.

so if thats from 20000 leaflets your success rate is 0.4% or thereabout for regulars,how many houses did you roughly knock on for the 11 customers
 
Matt

[Sapphire Window Cleaning]

about 250




Matt

[Window Washers]

86 regular customers, only 12 of those are 8 weekly the rest are 4 weekly, had 7 one off's, 16 gutter cleans and 2 conservatory roofs those were from leaflets, gained another 11 from door knocking and 7 from the website.



Matt

Thats a very good return m8, who ever looks at that has to agree, unless they are £1 per houses which I doubt very much speaking with you. 86 regular paying people and the chance of more to follow..

Well done and keep it up m8.

Ian

[leapstallbuildings]

I've been looking at the mathematics of this.  For someone who doesn't want to knock on doors (there are plenty) this stacks up.

Royal Mail will deliver 10,000 leaflets for £500.  Might be more expensive than employing yourself, but they are not going to end up dumped in a stream. Add £120 printing cost.  Total £620.

The most common response rate I see quoted on here is around 1-1.5%.  Assume 1%.  100 customers at £10 returns £1,000 (of turnover) in month one.  The effort repays itself in the first month.  There are companies marketing out there that would kill for that kind of return.

That can then become the core for growing your round.  Livery on your van will lead to more business.  Give people a free wash if they refer a neighbour (offer it after the neighbour's third wash and you're not damaging your cashflow or taking  on one-offs).  Leaflet the ten houses either side of your customers every third time you do them referring to which house you're currently doing.

By the way, if you live in a city, 10,000 houses is an area roughly a mile and a half  to two miles square, so it's not terribly spread out.

PW

yes its true that they do actually deliver them or is it?? no in fact its not. turns out 10000 of mine were not delivered due to staff sickness and so on. they just send them to be recycled and werent going to tell me, in the end after making a fuss for nearly 12 months i got a refund on the printing and delivery cost for that 10000. still would have preffered them to be delivered.

for those that are interested the total cost was £7500.00 and we added £70,000.00 to our anual turnover which i supppose is ok but was not the 150k i was looking for. however there was a large learning curve along the way and if we did it again i know we could achieve over 100k

and yes i would do it again in fact we plan to in 2011, its more likely to be 2 drops of 60,000 leaflets spread over a longer time.

I remember your leaflet campaign Lee.  I got one through my door - from the Royal Mail I think.  I was quite impressed with the design.

[geefree]

overall, my return rate on leaflets is 2% to 4% sometimes higher, its that..... every time i deliver , regardless of area.

[Tosh]

Gazza, can I have a copy too:

toshisba@yahoo.co.uk

Cheers! 

[Window Washers]

overall, my return rate on leaflets is 2% to 4% sometimes higher, its that..... every time i deliver , regardless of area.

Thats a fantastic return Gazzasp8

Do you fancy sending me a copy design@windowwashers.co.uk ?

Ian

[john tomkins]

When I first started 3 1/2 years ago I was getting about 3% overall, in my area where I've now lived for 22 years  I never had a door knock from a window cleaner or a leaflet, but over the past 2 years though I've been knocked and leafletted numerous times, so obviously there are loads more getting into window cleaning now.
Any leaflets/doorknocks now have probably already been canvassed over the last month or so, that needs to be taken into account:(

[Jackal]

gazza if your emailing the leaflet i wouldnt mind taking a look at your design thanks

cozziekiller@hotmail.co.uk

[windowcleaninginessex.co.uk]

Gazza, can I have a copy too ,
darren_charman_talk21.com
Thanks
Darren

[chopsie]

the point raised earlier that the leaflets that royal mail deliver will get there and not end up in a stream,I know a postie who burns a lot of flyers rather than deliver them,and I would be very surprised if he is the exception,If you are honest with yourselves,we all would be happy for the posties/leaflet droppers to dump/burn 99% of the crap that comes through our letter boxes each day!!