I was totally confused as to what exactly they are trying to sell us. Something about having partners on the likes of Pipex, MSN and Yahoo who can drive business towards our website.
Simon
they are all search engines.. but the majority of internet users use google! Basically they try to sell you a "package deal" and your details appear on those as paid sponsorship a bit like google ad words.
Get yourself a decent website with decent SEO and you will get your website on the front pages of them all anyway.
Personally i only use yell.com to advertise online. Its the most known of directories however google searching is becoming more beneficial work gaining work for me than the yell.com ad.
Howver i have had one job that has paid for the yell.com ad so it it brings a few more in then i suppose its kinda worth it long term.