well, thats what i'm saying, you work a price out and then take the 10% off, so no one knows if you added 10% on to begin with or not......ultimatly of course it's whether the customer likes the final price - "discounted" or not.
But that aside, seeing how you're asking, i personally think your leaflet is excellent. I regularly get some pretty poor leaflets pushed through the door, one which springs to mind is -coincidently- for a carpet cleaning company. They have a list of prices and THEN say they offer free quotes (why i dont know, because they have a price list) and THEN on top of that have a 'sale' for -and i quote "2 to 3 weeks only". What sort of nonsense is that ? The leaflet isnt dated for one thing, so when do these "2 to 3 weeks" begin? And is it 2 weeks OR three? The price list shows 'new' and 'old' prices, the 'new' prices being half the price of the 'old' prices, although i would like to add that the 'new' prices are more or less what i'd expect to be paying anyway.
To me it is a huge insult to the potential customer to think that they are so thick that they'd not latch onto the fact that they make the prices up to begin with. As do i in my business of course, but then i'm not plucking a figure out of thin air and then having a 'sale' and discounting the quote to the price i wanted to begin with.
Your leaflet is very clear and makes the point, but without going OTT and being overloaded with drivel.