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APPLEMAIDCLEANING

  • Posts: 362
Re: New website
« Reply #60 on: June 29, 2009, 11:39:25 pm »
Applemaicarpetcleaning: yes, Google and other search engines LOVES FRESH CONTENT! That is why I enjoy designing sites with the software we use. Exchanging links sucks, not enough link juice. 1 Way links are better.

Also, on RefreshCarpetcleaning.Co.Uk , everytime he creates a post or edit pages, it notifies Facebook, Twitter, Myspace and 100+ social networks within our exclusive ping networks which gives you more traffic!

-
Shaun_Ashmore, we have exclusive tools we use for checking results in ALL search engines, but for YOU, you can use Googles free keyword tool, just checked in Google alone 'carpet cleaning sheffield' gets searched by 320+ people per month.

Something to think about, even if your ranked high doesnt mean someone is going to call you. What if your website looks really outdated, 1990ish, think they will call you or think you might be out of business or believe that your company doesnt  care about quality.

ps: its not 'carpet cleaning in edinburgh' its - 'carpet cleaning edinburgh' keyword phrase that gets searched the most.

We have a complete team of graphic artists that work for a few TV stations to create the best looking graphics for a site possible.

What do you think of my site, please dont say 1990's lol  ;D
I have used few links and gave my content as best as i could, and my tags etc.

vacman

  • Posts: 396
Re: New website
« Reply #61 on: June 29, 2009, 11:43:44 pm »
Applemaicarpetcleaning: yes, Google and other search engines LOVES FRESH CONTENT! That is why I enjoy designing sites with the software we use. Exchanging links sucks, not enough link juice. 1 Way links are better.

Also, on RefreshCarpetcleaning.Co.Uk , everytime he creates a post or edit pages, it notifies Facebook, Twitter, Myspace and 100+ social networks within our exclusive ping networks which gives you more traffic!

-
Shaun_Ashmore, we have exclusive tools we use for checking results in ALL search engines, but for YOU, you can use Googles free keyword tool, just checked in Google alone 'carpet cleaning sheffield' gets searched by 320+ people per month.

Something to think about, even if your ranked high doesnt mean someone is going to call you. What if your website looks really outdated, 1990ish, think they will call you or think you might be out of business or believe that your company doesnt  care about quality.

ps: its not 'carpet cleaning in edinburgh' its - 'carpet cleaning edinburgh' keyword phrase that gets searched the most.

We have a complete team of graphic artists that work for a few TV stations to create the best looking graphics for a site possible.

What do you think of my site, please dont say 1990's lol  ;D
I have used few links and gave my content as best as i could, and my tags etc.

Is this a serious request for feedback? If so, how will you take it if negative comments are suggested?

Tre Allen

  • Posts: 86
Re: New website
« Reply #62 on: June 30, 2009, 12:45:57 am »
Applemaid, if they are working for you then awesome :)    - I like the Window cleaning sites homepage.

Aside from that, I was only giving my opinions in the previous post, was not critiquing/analyzing anyone's site.

APPLEMAIDCLEANING

  • Posts: 362
Re: New website
« Reply #63 on: June 30, 2009, 12:53:24 am »
Applemaicarpetcleaning: yes, Google and other search engines LOVES FRESH CONTENT! That is why I enjoy designing sites with the software we use. Exchanging links sucks, not enough link juice. 1 Way links are better.

Also, on RefreshCarpetcleaning.Co.Uk , everytime he creates a post or edit pages, it notifies Facebook, Twitter, Myspace and 100+ social networks within our exclusive ping networks which gives you more traffic!

-
Shaun_Ashmore, we have exclusive tools we use for checking results in ALL search engines, but for YOU, you can use Googles free keyword tool, just checked in Google alone 'carpet cleaning sheffield' gets searched by 320+ people per month.

Something to think about, even if your ranked high doesnt mean someone is going to call you. What if your website looks really outdated, 1990ish, think they will call you or think you might be out of business or believe that your company doesnt  care about quality.

ps: its not 'carpet cleaning in edinburgh' its - 'carpet cleaning edinburgh' keyword phrase that gets searched the most.

We have a complete team of graphic artists that work for a few TV stations to create the best looking graphics for a site possible.

What do you think of my site, please dont say 1990's lol  ;D
I have used few links and gave my content as best as i could, and my tags etc.

Is this a serious request for feedback? If so, how will you take it if negative comments are suggested?

Go ahead, if you was a potential client it would matter.. :-[

APPLEMAIDCLEANING

  • Posts: 362
Re: New website
« Reply #64 on: June 30, 2009, 12:55:22 am »
Applemaid, if they are working for you then awesome :)    - I like the Window cleaning sites homepage.

Aside from that, I was only giving my opinions in the previous post, was not critiquing/analyzing anyone's site.


No probs, just want to know others peeps feed back, i cant go to my clients lol

Re: New website
« Reply #65 on: June 30, 2009, 01:03:38 am »
Looks classy and supplying one of those teeth whitening kits as part of the package is a nice touch. We I so behind over here.  ;D

vacman

  • Posts: 396
Re: New website
« Reply #66 on: June 30, 2009, 01:09:36 am »
Hi Applemaid...well, the site looks nice and friendly, but like a lot of websites, its the content which could do with an overhaul.

Your wording is very rushed, very hurried (some full-stops and commas would be useful) and comes across to me as 'waffling', to some extent. I don't dislike it, but when i read it it all comes gabbling out at 95mph.

In addition, the words 'that' and 'they' are used excessively, and there are several punctuation errors. It strikes me that the person typing the words knows what they are saying and that it's crystal clear to them, but is that the case for those who are reading it? Like I said, the effort in websites only ever seems to be geared towards the presentation and the pictures (which in your case is superb in my opinion), but not the content.

APPLEMAIDCLEANING

  • Posts: 362
Re: New website
« Reply #67 on: June 30, 2009, 01:11:58 am »
Hi Applemaid...well, the site looks nice and friendly, but like a lot of websites, its the content which could do with an overhaul.

Your wording is very rushed, very hurried (some full-stops and commas would be useful) and comes across to me as 'waffling', to some extent. I don't dislike it, but when i read it it all comes gabbling out at 95mph.

lol ok i will look at that and slow down 50  ;D

Thanks

vacman

  • Posts: 396
Re: New website
« Reply #68 on: June 30, 2009, 01:30:56 am »
Applemaid, I've just been reading your site in more detail...who actually wrote the content for you?

APPLEMAIDCLEANING

  • Posts: 362
Re: New website
« Reply #69 on: June 30, 2009, 10:16:22 am »
one of my employees they had more time than i did.  ::)

vacman

  • Posts: 396
Re: New website
« Reply #70 on: June 30, 2009, 08:06:55 pm »
Hmm....the English, the spelling, and the correct use of words (eg 'weather' or 'whether') really needs attention  :'(

Jim Gibbard

  • Posts: 79
Re: New website
« Reply #71 on: June 30, 2009, 11:57:34 pm »
There seems to be a lot of confusion when it comes to websites, domain names, and search engine optimisiation and the google results of same.   I would say that the following are important to your google results.

Domain name needs to be specific to your operating area ( Targeting )
Information displayed on your site needs to be relevant to your domain name i.e. "carpet cleaning anywhere.com"
>.com's are better than .co.uk's - usually!!
At the end of the day, it all depends how many potential customers are actually looking to have cleaning done.
Researching the interest in people actually searching for carpet cleaning, I would say that the search figures are dismal at best.  So don't pin all of your hopes on a decent website answering all your marketing needs.  At the end of the day, if nobody is searching for carpetcleaningwhereever.com, you will not get any business from it.
I am not saying it is a waste of time, it should, IMO be looked upon as a another part of your marketing strategy.

I have stated here before that my carpet cleaning days are coming to an end because of age and that I was concentrating more on Internet Marketing for future income.  I am still learning, there is a lot to learn, but I have learned, or seem to have the knack  of getting good google positioning for my domain names.

For example, Restorative Cleaning Services is one of my companies, yet unless someone is familiar with that name, nobody will hit my site.   So, what I did was to buy the domain names ...paving cleaners.com and www.blockpavingcleaners.com which were more descriptive of what the company actually did.  I then set up a one page website which re-directed potential customers to my main website .  If interested
, you can check out www.pavingcleaners.com  and www.blockpavingcleaners.com to see how it works.

Incidentally, I have just released 3 commercial websites onto the web and had excellent results on google searches.  I built these sites and optimised them and within days, they are all on google's first page for that search term, 2 at #1 1 at #3.  One of thes sites has a search total of 114,000,000 , www.fatlosspreviews.com ..  the others are www.twittertuition.com and www.nichesitesnavigator.com  .  But the point is, although they rank highly, they still need a lot more work for potential customers to hit them.  They are not the finished article yet. 
In a nutshell, the key to online success is the amount of traffic you can attract to your site.  You can have the best site in the world, but if nobody knows about it, it is useless.

Hope I have not bored you and hope some of this helps with understanding the internet a little better.

www.spic-n-span.co.uk
Cleaning is our Game - Excellence is our Aim !!!

APPLEMAIDCLEANING

  • Posts: 362
Re: New website
« Reply #72 on: July 01, 2009, 12:11:05 am »
 :o Great stuff

http://twitter.com/applemaid i have had a few franchise sales via twitter.

But the best links are cleaning websites  ;)

Tre Allen

  • Posts: 86
Re: New website
« Reply #73 on: July 01, 2009, 01:34:59 am »
There seems to be a lot of confusion when it comes to websites, domain names, and search engine optimisiation and the google results of same.   I would say that the following are important to your google results.

Domain name needs to be specific to your operating area ( Targeting )
Information displayed on your site needs to be relevant to your domain name i.e. "carpet cleaning anywhere.com"
>.com's are better than .co.uk's - usually!!
At the end of the day, it all depends how many potential customers are actually looking to have cleaning done.
Researching the interest in people actually searching for carpet cleaning, I would say that the search figures are dismal at best.  So don't pin all of your hopes on a decent website answering all your marketing needs.  At the end of the day, if nobody is searching for carpetcleaningwhereever.com, you will not get any business from it.
I am not saying it is a waste of time, it should, IMO be looked upon as a another part of your marketing strategy.

I have stated here before that my carpet cleaning days are coming to an end because of age and that I was concentrating more on Internet Marketing for future income.  I am still learning, there is a lot to learn, but I have learned, or seem to have the knack  of getting good google positioning for my domain names.

For example, Restorative Cleaning Services is one of my companies, yet unless someone is familiar with that name, nobody will hit my site.   So, what I did was to buy the domain names ...paving cleaners.com and www.blockpavingcleaners.com which were more descriptive of what the company actually did.  I then set up a one page website which re-directed potential customers to my main website .  If interested
, you can check out www.pavingcleaners.com  and www.blockpavingcleaners.com to see how it works.

Incidentally, I have just released 3 commercial websites onto the web and had excellent results on google searches.  I built these sites and optimised them and within days, they are all on google's first page for that search term, 2 at #1 1 at #3.  One of thes sites has a search total of 114,000,000 , www.fatlosspreviews.com ..  the others are www.twittertuition.com and www.nichesitesnavigator.com  .  But the point is, although they rank highly, they still need a lot more work for potential customers to hit them.  They are not the finished article yet. 
In a nutshell, the key to online success is the amount of traffic you can attract to your site.  You can have the best site in the world, but if nobody knows about it, it is useless.

Hope I have not bored you and hope some of this helps with understanding the internet a little better.



I have to disagree with making the domain names specific to your area *unless* your building more than 1 site. His main site refreshcarpetcleaning.co.uk  can be put on print material and look professional because that is his company name. Anyway you look at it, he is #1 for many keyword phrases without even having the city/state/code/country in the domain name. It can help, but if you have competition competing against your site, you can lose in a heart beat if the SEO is done right for that phrase. Some keywords you can rank within weeks, some keywords can take months depending on how much competition you have for that 1 keyword phrase.

Who said .com's are better than .co.uk's? That is a myth! It doesnt matter if its .info, .net or etc. Any domain name can be ranked hands down.

Another note, I took a look at your websites. I am in daze because on one of your paver sites you have Google Advertisements, which offers supplies/cleaning tools and other cleaning companies on the website. This is conflict of interest, if a customer visits your site, sees a appealing advertisement, clicks on it, then you just lost a customer. Who is building these sites for you?

PS: You can follow me on Twitter as well: https://twitter.com/TruckMountForum   :)

PPS: I am not a fan of Info-commercial websites.  :o

Doug Holloway

  • Posts: 3917
Re: New website
« Reply #74 on: July 01, 2009, 08:03:09 am »
Hi Guys

Ask 10 people and you will get 10 different answers.

I am developing a network of CC websites and generic sites , backing them so that the area is covered from different angles.

Having the search term in the url will make a difference and doesn't have to restrict you, I have many area names but trade through 1st 4 Carpet Cleaning.

Many sites which rank highly and quickly, do so because the url is specific and there is not much competition, lots on here have benefitted by buying carpetcleaninganywhere.

However areas like London, Essex, etc are much more difficult to get good rankings because of the competition, so don't be taken in by companies which offer 1st page google, this will often be for terms which are hardly searched.

It is interesting how CC's who have designed websites do it for a few months and then come to the conclusion , it's a lot of work for the money, mind you at Tre's prices it would be worthwhile!

Cheers

Doug

Tre Allen

  • Posts: 86
Re: New website
« Reply #75 on: July 01, 2009, 10:49:49 am »
Hi Guys

Ask 10 people and you will get 10 different answers.

I am developing a network of CC websites and generic sites , backing them so that the area is covered from different angles.

Having the search term in the url will make a difference and doesn't have to restrict you, I have many area names but trade through 1st 4 Carpet Cleaning.

Many sites which rank highly and quickly, do so because the url is specific and there is not much competition, lots on here have benefitted by buying carpetcleaninganywhere.

However areas like London, Essex, etc are much more difficult to get good rankings because of the competition, so don't be taken in by companies which offer 1st page google, this will often be for terms which are hardly searched.

It is interesting how CC's who have designed websites do it for a few months and then come to the conclusion , it's a lot of work for the money, mind you at Tre's prices it would be worthwhile!

Cheers

Doug

Good info Doug!

Jim Gibbard

  • Posts: 79
Re: New website
« Reply #76 on: July 01, 2009, 12:02:04 pm »
Tre,
You say that you disagree with many of my ideas/opinions,  that's fair enough, we all have our own opinions or beliefs.  What I was trying to get over, was what I have learned from my own personal experience. 
You say you disagree with making domain names specific to an area, yet the title of Fraser's site holds 3 area names specific to his location. 
Fraser's site looks very good and functional for it's intended purpose,  to inform people who reach the site how professional his company is.  But would anyone in his area search for Refresh Carpet Cleaning on google - No, because they have probably never heard of them.   What most people would probably search on would be specific to the area - carpet cleaners edinburgh - edinburgh carpet cleaners.  I still maintain that domain names must be specific to area or relevant to the website content. 
Looking at the source code of Fraser's site tells me that all keywords, limited as they are are all related to specific areas - carpet cleaning edinbugh, carpet cleaning fife, carpet cleaning east west and mid Lothian,cleaning services uk,cleaners in united kingdom.
Yet you say it is unimportant.
Point 2, .com's are better compared to others  is a myth.  I'm afraid it is not a myth.  If you want to buy a domain name from a domain supplier, all of the one's I have dealt with definately say .com is best, especially for worldwide use.   But, of course, you can have success with others.
I'm sorry you were dazed by seeing google adwords adverts on the Restorative Cleaning Services site.  This is something which I am testing out at the moment as extra viable passive income from the site.  Anyone who clicks on an advert, see's the advert, then they are brought back to my site automatically, when they are finished with the advert site.
It can indeed be a conflict of interests in some cases but not in all. 

Your last question - Who is building the sites?  Me, mostly.  I have a program that helps me to build my own.  In some cases I can use templates which I can modify - mostly the Info - commercial sites as you call them.  The cleaning sites are all developed by me.

P.S. I very much agree that it can sometimes take weeks or months to get sites ranked on page 1 of a search term.   I find this is usually the case.  Take www.pavingcleaners.com and www.blockpavingcleaners.com ,  it took at least 6 weeks to get them on page 1.   But the info sites have been much quicker to rank highly, the 3 mentioned in my first post all within a few days.   

Regards,
Jim


Doug,
As usual you speak with knowledge and understanding of the subject having done a great deal of site building using specific location terms with much success.

Regards,
Jim
www.spic-n-span.co.uk
Cleaning is our Game - Excellence is our Aim !!!

Re: New website
« Reply #77 on: July 01, 2009, 03:20:37 pm »
Just a point about domains, and I can be certain on this because I have tested it.

If you are a CC working a local market, getting a .com will reduce your ranking compared to a .co.uk

You can do even better by having a UK based hosting service.

Tre Allen

  • Posts: 86
Re: New website
« Reply #78 on: July 01, 2009, 04:50:38 pm »
Tre,
You say that you disagree with many of my ideas/opinions,  that's fair enough, we all have our own opinions or beliefs.  What I was trying to get over, was what I have learned from my own personal experience. 
You say you disagree with making domain names specific to an area, yet the title of Fraser's site holds 3 area names specific to his location. 
Fraser's site looks very good and functional for it's intended purpose,  to inform people who reach the site how professional his company is.  But would anyone in his area search for Refresh Carpet Cleaning on google - No, because they have probably never heard of them.   What most people would probably search on would be specific to the area - carpet cleaners edinburgh - edinburgh carpet cleaners.  I still maintain that domain names must be specific to area or relevant to the website content. 
Looking at the source code of Fraser's site tells me that all keywords, limited as they are are all related to specific areas - carpet cleaning edinbugh, carpet cleaning fife, carpet cleaning east west and mid Lothian,cleaning services uk,cleaners in united kingdom.
Yet you say it is unimportant.
Point 2, .com's are better compared to others  is a myth.  I'm afraid it is not a myth.  If you want to buy a domain name from a domain supplier, all of the one's I have dealt with definately say .com is best, especially for worldwide use.   But, of course, you can have success with others.
I'm sorry you were dazed by seeing google adwords adverts on the Restorative Cleaning Services site.  This is something which I am testing out at the moment as extra viable passive income from the site.  Anyone who clicks on an advert, see's the advert, then they are brought back to my site automatically, when they are finished with the advert site.
It can indeed be a conflict of interests in some cases but not in all. 

Your last question - Who is building the sites?  Me, mostly.  I have a program that helps me to build my own.  In some cases I can use templates which I can modify - mostly the Info - commercial sites as you call them.  The cleaning sites are all developed by me.

P.S. I very much agree that it can sometimes take weeks or months to get sites ranked on page 1 of a search term.   I find this is usually the case.  Take www.pavingcleaners.com and www.blockpavingcleaners.com ,  it took at least 6 weeks to get them on page 1.   But the info sites have been much quicker to rank highly, the 3 mentioned in my first post all within a few days.   

Regards,
Jim


Doug,
As usual you speak with knowledge and understanding of the subject having done a great deal of site building using specific location terms with much success.

Regards,
Jim






^^TAKE IN ACCOUNT HIS WEBSITE IS ONLY 30 DAYS OLD!^^

Okay, I will be as nice as I can on this one.

0) I have attached some pictures to prove that his site is doing EXTREMELY well, has ALL the search engines crawling his site for "Everything" (1,500+ hits) and then 184 hits from people searching for carpet cleaning from the engines and many directories. By end of the year, Fraser will be getting so many jobs he wont even know what to do with.

1) You need to re-check the stats of how many keyword phrases he is already ranked #1 for on the 1st page in the previous post a page or so back.

2) Your main site should be yourcompanyname.co.uk , then your 2nd website should be a landing page redirecting to your main site, and this site you can name it whatever or with the city/state/etc if needed. The yourcompany.co.uk is great to put on all your print material and you can also SEO it up to the extreme, just like we have with RefreshCarpetCleaning.Co.Uk -

3) You say Refresh's is limited? Are you serious man, are you sure you know what your talking about? It is not limited at all, his site has a blog on it and we can target 10000000s of keywords no matter what. Might want to check your newbie seo book again, because your so called seo tatics is from the 1990s, its all about WEB-2.0 man.

4) The site targeting 'paving cleaners coventry' , did you know not 1 person this WHOLE year typed that in Google?

5) Fraser Thom is receiving a ton of jobs off his www.refreshcarpetcleaning.co.uk website because of the keyword phrases we have targeted, he isnt complaining one bit :)   And to think about it, when people type in 'carpet cleaning Edinburgh', not 1 site within the top 10 searches even has 'Edinburgh' inside the Domain Name (except 1 within the sub-category). So this proves that just because having the city/country/state name inside the Domain name will NOT get you ranked above these people for all the offsite SEO they accomplish.

6) Why would someone in the UK purchase a .COM instead of a .CO.UK? They wouldnt, it would be stupid unless they are targeting the world which 99% of the time, cleaners are not going to.

7) You state that when people click on the Google Ads they are sent right back to your site? That is false, you have your competition all over your website. Who in their right mind would use Google Ads just to make a couple dollars a month off of it and let is advertise their competition, just this alone tells me you have no clue what your doing.

This doesnt have to turn out to be a debate or ruin this guys thread of going back and forth.

Aside from that, I took some time to look over your site for SEO and there is many issues wrong with your sites you have listed.

-One of them is that your website has not backlinks to report.
-Any other advice I will have to charge you. I dont work for free, unless you want to come over my house to clean my carpets for free too haha :)   -- Again, I dont work free, I gotta eat to ya know!

PS: I have had a few guys off this board email me about this thread, I appreciate your support and I will keep your name Private.

Here is 1 quote I have received in the email:

"By the look of Refresh Cleaning's site so do you. When I've looked at your "supporting" WEB 2.0 stuff it's obvious that you know a lot more than "stick the keyword phrase in the URL". What pes me off is that there are people on that site with no web knowledge, for whom a profitable website could make the difference between staying in business and going bump. They might actually think he knows he knows something or worse still take his advice! What he is stating is in most cases plain wrong. I can see why you are getting annoyed. If you are not careful, you will get dragged into a futile discussion


Again, it is extremely east to rank #1 for keyword phrases that no one is even searching for in the first place or if you dont have that much competition.


-Carpet Cleaning Edinburgh:

Bing(MSN)- 1st page-Rank #1 - http://www.bing.com/search?q=carpet+cleaning+edinburgh&go=&form=QBLH&filt=all

Google 1st page-Rank #3 - http://www.google.co.uk/search?hl=en&q=carpet+cleaning+edinburgh&btnG=Google+Search&meta=&aq=f&oq=
Yahoo  1st page-Rank 7 - http://uk.search.yahoo.com/search?p=carpet+cleaning+edinburgh&fr=yfp-t-501&ei=UTF-8&rd=r1

-Carpet Cleaning Fife

Bing(MSN) - 1st page-Rank #1 - http://www.bing.com/search?q=carpet+cleaning+fife&go=&form=QBRE&filt=all

Google - 1st page-Rank #3 - http://www.google.co.uk/search?hl=en&q=carpet+cleaning+fife&btnG=Search&meta=

Yahoo - 1st page-Rank #2 - http://uk.search.yahoo.com/search;_ylt=A0oG745DwUhKMAoAsWlLBQx.?p=carpet+cleaning+fife&y=Search&fr=yfp-t-501&fr2=sb-top&rd=r1&sao=1

-Carpet Cleaning East Lothian

Google - 1st page-Rank #1 - http://www.google.co.uk/search?hl=en&q=carpet+cleaning+east+lothian&btnG=Google+Search&meta=&aq=f&oq=

Bing(MSN) - 1st page-Rank #1 - http://www.bing.com/search?q=carpet+cleaning+east+lothian&go=&form=QBRE&filt=all


-Carpet Cleaning Lothians

Google - 1st page-Rank #1 - http://www.google.co.uk/search?hl=en&q=carpet+cleaning+lothians&btnG=Search&meta=

Yahoo - 1st page-Rank #1 - http://uk.search.yahoo.com/search;_ylt=A0oG75G8wUhKLXEBBT9LBQx.?p=carpet+cleaning+lothians&y=Search&fr=yfp-t-501&fr2=sb-top&rd=r1&sao=1

Bing(MSN) - 1st page-Rank #2 - http://www.bing.com/search?q=carpet+cleaning+lothians&go=&form=QBRE&filt=all

I can go on and on! As time goes by, his site will improve in other keyword as well!

--

Mike, I agree with you. If you live in UK, you should get a great UK Hosting provider and only go with .CO.UK   - And make sure its a very reliable hosting company, not the free junk or really cheapos REASON being is because you might not get enough bandwith for the month. If you run out of bandwith, then no one will be able to view your site until the next month! OR the site will be extremely SLOW and really upset your customers.

--
Derek West, take this guy for example. He did it right, he has two websites, 1 with his company name and other with his area name. This way he can get double the results and still put his main URL on his print material.

Re: New website
« Reply #79 on: July 01, 2009, 06:24:10 pm »
Keep at it Jim, I hope you get something out of it eventually.