Jim
Interesting you should mention that.
Had a phone call yesterday (turned into a very long one, actually.) from a lady who had found me on the NCCA website. She lived some 20+ miles down the road. Single, 3 kids plain light coloured loop-pile carpets. Had damaged the pile trying to remove a mark.
The long discussion involved detailed explanations of what I did including repairing damage that she had caused. She explained that with her circumstances and job meant she couldn't afford a professional clean every year (.....especially my prices

what!)
She told me she had been researching Vaxes, Bissels etc on the net but wanted me to come along anyway. So equipped with prints off the net of such machines I was ready to go along and discuss, for this was the first time I had really looked at DIY equipment. Well I was shocked

Thought I would get the job no problem but worried that she may turn me down anyway. And of course that was even more likely as it was going to be a long round trip.
Thankfully she cancelled me. (Hooray). Said I was too expensive. (Perhaps, perhaps not, but in hind site would almost certainly have either been a waste of time or a nightmare customer.)
But it was interesting to look at the DIY machines. A real eye-opener!
Now I shall be better armed to overcome that possible objection.
I shall be interested in your thoughts/seeing your new flyer.
Doc