Murky
I'm presuming a Flojet or Shureflo.
Your problem could be in the switch,wiring or on the law of averages could be within the motor.
For a demand pump, it could be the pressure switch (DO NOT by pass this for running, but you could briefly for a dry test.
If it's gone suddenly without any signs beforehand, my suspicion would be the rectifier if it's Flojet or Shureflo. Could be the brushes. Either way, a new Bell End assembly contains bush/bearing, brushes and rectifier all in one assembly. Disconnect wiring from pump (mains disconnected first)Two bolts and it's off. Reverse for re-assembly. Easy. I would make a guess at about £30 to £40 for a Bell End assenbly.
If it's not any of the above, then it could be within the motor itself.
Safe and happy cleaning

Ken