Hi David
Not sure if i 'm understanding your point because if you do not charge vat you do not have any extra income to invest in advertising etc
If you do charge vat on the standard plan at 17.5% you do not get to "keep" any of this money, all you are doing is being an unpaid tax collector, so again you still do not have any "extra" money to reinvest
If you can join the flat rate scheme you collect 17.5% but only pass on around (amounts vary according to circumstances) 7.5% which leaves you the 10% as an extra profit which yes you can spend on promoting your business.
So by registering for vat it generates up to 10% of your turnover for you to do as you see fit= this is definately a benefit
Being vat registered allowed us to tender for larger jobs for local council and even government contracts Rightly or wrongly it gives confidence to the contractor that you have the experience the resources and the staying power that they need to depend upon.
It also demonstrates your willingness to obey the law to do the right thing this demonstrates your commitment to rules and procedures ie more likely to follow H&E guidlelines more likely to have sufficient insurance fully employed staff etc etc.
While its not my opinion the accepted train of thought is that if you have been around long enough and have been able to generate such volume of business that you needed to register for vat you must have a sound knowledge of both your trade and of how to run a business. It is a yard stick for clients to gauge you by, similar to your employer/public liability which is scaled by how many employees you have. This allows your client to gain "real" knowledge of your business.
Anyone can and many do have very slick websites yet how can a client decide if this website has been "talked up"? can you see how this could lead to problems if the cleaner hasn't got the manpower or equipment or more importantly the cashflow that the website may suggest he has.
Vat gives some form of guide not a science but a guide and if it comes down to similar quotes from two tenders the vat registered one nearly always wins.
Gordon
I can see your points and some are valid IMO, but someone can start a business today get all insurances and go VAT registered straight away with no turnover at all so this does discredit some of the points somewhat (even though to a degree I think you are right just not on all commercial.
A slick website is just the same as VAT no body knows what you can do from it. yet the website IMO helps a great deal (I know I am going to say that as I design them, but I strongly think it is true).
I know at some point I will have no choice but to register for VAT in one of the business' and be an unpaid tax collector like others but for now I am happy as I do not go after very large jobs in the Thousands as it is not in my business model, this could change in time who knows.
I got a office contract about 4 weeks ago and the reason was the way I handled myself on the phone and in person, vat had no bearing on this what so ever VAT does not make you clean windows any better or mean you will turn up etc. Please do not think that I am saying your totally wrong as I am not, I am just making a few fair points from the other side of the coin so to speak.
Ian