personally, if I am looking for a service, i will call the local landline number rather than 0800 or the like.
it can make you look like an expensive national co that subs out its work. i have had quite a few custys that have told me they physically searched for a company with a number local to them.
This is similar to a situation I have. I advertise in the yellow pages, because we are right on the border of two directories I advertise in both. (the gloucestershire and the west midlands south ones) Now I have picked up loads of work in malvern, why?
Well my ad doesn't have my address in it, the std code for malvern is the same as tewkesbury. What I didn't realise when I placed the advert was that there were no wc's from malvern advertising. Now joe public looks in the directory and looks for the local malvern w/c and all they can find is me. What they are looking for is a cleaner local to them but the only person with a malvern code is me so they ring me . I get at least 3 calls a week from people in this situation, they all say the same thing, They have looked through the book and looked for the local guy. It was just luck that things worked out like this but if I had a 0800/0870 etc number I would get none of these calls. People like supporting their local businesses - even if in this case all is not as it seems!