My opinion:
Bad name - sounds super old fashioned
Bad Branding - that coat of arms style logo is just terrible and re-inforces the old fashionedness
Bad website - looks homemade, map of the world but NO members anywhere
resource page with nothing of much substance on it except links to other home-made looking not very professional websites
Bad joining procedure - we have to send YOU references, but who are you? also how much does it cost? what are the member benefits? I cant see any at all
Bad idea - federation is in decline, the APWC despite hard efforts has failed, the whole idea of associations for window cleaners is a dead duck. Nobody cares.
No offense Nathaniel, i dont mean to be unduly negative, but we've seen things like this before, they last a few months then they disappear. To launch anything of any worth takes a serious amount of dosh, and even then window cleaners just don't care about joining stuff, me included.
My advice would be forget it and concentrate on your own business.
Positive and supportive as always TennetClean!

The name was put to a vote,.. forum members chose, not me (I do like it though!)
The coat of arms, again put to a vote
The "website with NO members",.... errr well,... the Guild only opened today,... we have a load of applications, but its going to be a few days before members are approved and appear on the website.
I don't think the Fed and APWC have "failed",... its just the average window cleaner would only use a fraction of the benefits and services that they offer, and therefore finds it hard to justify the member fee. The Guild offers a lot less,.. but with member fee's of £1 a month we're getting a huge amount of interest.
I'd also like to point out that I don't make and money out of this,.. I've paid my member fee like everyone else. The Guild is run voluntarily and on a non-profit basis. Any excess funds will be given back to the members through competition prizes etc.