Its an ideal business for franchise, small independent operators, the chance to earn a very good income( the income level in relation to the buy in costs, its never going to earn the money a Mc D's does.
Dont agree that you need a household name, just good branding./ Give the franchisee a chance to earn a very good living, doing it himself, I dont think you want them to go down the employment route themselves, one man operators are ideal.
Hot is a very good selling point too, it makes sense to a prospective franchisee.
Mark